Consumer Insight Manager
Description For Consumer Insight Manager
Join Walt Disney Parks and Resorts as a Consumer Insight Manager within the Consumer Insights, Measurement, and Analytics (CIMA) organization. This role, based in Anaheim, CA, focuses on informing strategy development through actionable data analytics and consumer insights for Disneyland Resort Hotels and VIP Tours. You'll be responsible for identifying demand drivers, exploring consumer needs, and maximizing guest experiences across parks, hotels, and Downtown Disney. The position requires strong analytical skills, project management experience, and the ability to translate data into compelling insights. As part of Disney Experiences, you'll work in an environment that brings Disney stories to life through theme parks, resorts, and unique vacation experiences. The role offers competitive compensation ($113,800-$152,500) plus bonus potential and comprehensive benefits. You'll need 5+ years of relevant experience and a bachelor's degree in a related field. This is an opportunity to contribute to the magic of Disney while driving data-informed business decisions.
Responsibilities For Consumer Insight Manager
- Integrate fact-based insights and analyze data to test hypotheses
- Lead consumer insight projects with personal accountability
- Manage all phases of research process
- Foster relationships with internal partners
- Communicate findings in a compelling way
- Exercise leadership and manage external vendor relationships
Requirements For Consumer Insight Manager
- Minimum 5+ years relevant experience in consumer insights, marketing/sales, market research, or related field
- Experience in project management
- Experience in data analytics and proficient with data analysis tools (SPSS, SAS, R, etc.)
- Experience in quantitative & qualitative research and statistical techniques
- Expertise in Excel and presentation software
- Bachelor's degree in relevant areas (Behavioral Economics, Psychology, Sociology, etc.)
- Strong attention to detail
- Ability to partner and work with multiple levels of organization
Benefits For Consumer Insight Manager
- Bonus potential
- Medical benefits
- Long-term incentives
