Alex Chiou

After a lot of thinking, you have finally come up with a [great side project idea](https://www.jointaro.com/course/build-side-projects-with-500k-users-coming-up-with-an-idea/). Now here's the problem: How do you bring it to life? And after that, how will you get anybody to actually use it?

That's exactly what this course is here to help you with. After going through it, you will:

- 1️⃣ Understand what makes a great first version

- 😯 Learn easy, low-effort ways to improve a product

- 🗣️ Set up the right mindset for processing user feedback

- 💻 Know how to build a smooth user interface

- 📈 Get tactics to acquire users organically

If your work experience isn't enough to get interviews, you need your resume projects to pick up the slack and the only way for them to matter is if they get a meaningful amount of users.

Once you get 1,000+ users, your project will be better than 95%+ of other resume projects. When you get to 10,000+ users, you'll start turning the heads of recruiters, and if you can get 500,000+ users like this course talks about, tech companies (including FAANG) will be banging down your door, eager to hire you.

Build Side Projects With 500k+ Users: Shipping & Growing

Overview

User Interface

Making The Product Better

Getting Traffic

Conclusion

How This Course Works

Done Is Better Than Perfect

Crafting The MVP

Planning Your Initial Launch: API Example

Make It 5x Better With 0 Effort

Least Clicks Design

KISS

Easy Design Wins

Leverage Existing Patterns

Dogfooding

Be A Feedback Sponge

1 Star Reviews Are The Best

Observe Your Users

Word Of Mouth

Social Media

GitHub

Managing Your Project

When To Give Up

Go Deeper: Follow Through

Ship & Grow 500k+ User Side Projects [Part 15] - ASO

When it comes to mobile apps, you have a much simpler tool in your arsenal to get users. This lesson teaches you:

- What ASO (app store optimization) is
- Why ASO is much simpler than SEO
- The highest leverage thing you can do to optimize your ASO, explained with a simple example
- Basic, largely technical ways to improve your ASO, which you should just already be doing anyways as a good engineer

Make amazing mobile app pictures for free here: <https://app-mockup.com/>

Ship & Grow 500k+ User Side Projects [Part 1] - How This Course Works

Like most engineers, do you have a slate of personal projects on your resume but recruiters and hiring managers simply don't seem to care? Well, that's almost certainly because [your projects don't have any users](https://www.jointaro.com/course/build-side-projects-with-500k-users-coming-up-with-an-idea/what-makes-a-project-valuable/).

This course is here to fix that issue for you. Here are the core parts of the lesson:

- Your instructor [Alex Chiou](https://www.linkedin.com/in/alexander-chiou/) walks you through his extensive 10+ year Silicon Valley background with rapid career advancement, ending up as a high-performing tech lead making $750k at Robinhood. Most importantly, he goes through how he's built 30+ side project apps with 3 of them getting 500k+ users, getting him interviews at top companies like OpenAI, Google, Uber, Instacart, and more

- We walk you through the course objectives. By the end of the course, you will:

  - 1️⃣ Understand what makes a great first version

  - 😯 Learn easy, low-effort ways to improve a product

  - 🗣️ Set up the right mindset for processing user feedback

  - 💻 Know how to build a smooth user interface

  - 📈 Get tactics to acquire users organically

You can find the first side project course here: [Build Side Projects With 500k+ Users: Coming Up With An Idea](https://www.jointaro.com/course/build-side-projects-with-500k-users-coming-up-with-an-idea/)

Ship & Grow 500k+ User Side Projects [Part 2] - Done Is Better Than Perfect

Code quality is important, but side projects sort of break the rules here. This lesson teaches you:

- How good engineers often mess up their side projects from the very beginning
- Why making mistakes is perfectly fine (good even) when starting a side project
- How fast you should launch the v1 of your side project

Ship & Grow 500k+ User Side Projects [Part 3] - Crafting The MVP

You should launch the initial version of your side project as fast as possible. So what exactly should it have? This lesson teaches you:

- The only thing your side project MVP (minimum viable product) needs to have
- How a piece of software can still deliver value despite having incredibly few features (or even just 1 feature)
- What a good MVP looks like, explained with an in-depth example
- A common mistake engineers make when it comes to shipping their MVP, explained with an in-depth example

If you're curious to learn why building a good auth flow is 5x harder than engineers think: <https://www.jointaro.com/course/level-up-your-code-quality-as-a-software-engineer/case-study-signup-form-edge-cases/>

Ship & Grow 500k+ User Side Projects [Part 4] - Planning Your Initial Launch: API Example

You have now figured out what should go into your side project MVP (minimum viable product). How do you bring it to life? This lesson teaches you:

- The exact steps to follow to ship your MVP
- What good decomposition looks like, explained with an in-depth example

You can go deeper into the mechanics of software decomposition here: <https://www.jointaro.com/course/level-up-your-code-quality-as-a-software-engineer/break-it-down/>

Ship & Grow 500k+ User Side Projects [Part 5] - Make It 5x Better With 0 Effort

It can be tempting to make some money on your side projects given how much time you're putting in. However, this is almost never worth it. This lesson teaches you:

- Why the ROI on adding paywalls and ads to your product is pretty bad, especially when considering the true purpose of your side project
- Why payments are way more complex than you think
- The many downsides of adding ads to your product
- A little bonus you can do on top of making your product free and ad-free

Ship & Grow 500k+ User Side Projects [Part 6] - Least Clicks Design

You don't need to be a product design to build great software with a smooth user interface. This lesson teaches you:

- Why *every* engineer needs to care about UX, not just front-end engineers (web/mobile)
- The core philosophy you need to remember when crafting user interfaces
- The difference between a good product and a bad product when it comes to least clicks design
- What it looks like to truly champion least clicks design, explained with an in-depth example

Ship & Grow 500k+ User Side Projects [Part 7] - KISS

Engineers naturally gravitate towards complexity, and it shows in how they communicate and design things. This is a problem when it comes to side projects. This lesson teaches you:

- The beautiful, often under-appreciated value of simplicity
- Assumptions you shouldn't make about the end-user
- What it means to KISS (Keep It Simple, Stupid), explained with an in-depth example

Ship & Grow 500k+ User Side Projects [Part 8] - Easy Design Wins

Creating a smooth, functional user experience isn't too hard. This lesson teaches you:

- How you can make features easier to access for users, explained with an in-depth example
- How to take care of users in trickier situations, explained with an in-depth example
- What you can do to lower the cognitive burden of using your product, explained with an in-depth example

Ship & Grow 500k+ User Side Projects [Part 9] - Leverage Existing Patterns

Just because you're an engineer doesn't mean that you can't be a solid product designer. This lesson teaches you:

- The easiest way to bootstrap a product design from scratch
- What the pinnacle of front-end UI/UX looks like and the company behind it
- A company you can use as inspiration for a back-end project
- A company you can use as inspiration for an ML project

Ship & Grow 500k+ User Side Projects [Part 10] - Dogfooding

It's hard to get meaningful feedback to improve on your side project when it's just starting out. However, there is a way that you should really pursue as the developer. This lesson teaches you:

- The critical way for you to self-power leveling up your side project's quality
- Why dogfooding was an instrumental part of Facebook's and Instagram's success (and why it made the engineers better)
- Tips for dogfooding effectively and finding concrete ways to make your side project better

Ship & Grow 500k+ User Side Projects [Part 11] - Be A Feedback Sponge

With a side project, you won't have complex analytics or brilliant product managers to craft the vision for it. This lesson teaches you:

- A simple mathematical model to understand how to take your side project from embarrassing MVP to rockstar product
- Why feedback is critical for your side project
- How to get more feedback on your side project
- The urgent, high-touch mindset you absolutely need to have with feedback

Ship & Grow 500k+ User Side Projects [Part 12] - 1 Star Reviews Are The Best

Everyone looks having good things said about them. However, this often isn't too useful when it comes to your side project. This lesson teaches you:

- Why negative reviews can be far more valuable than positive reviews a lot of the time
- The mindset you should have with negative reviews of your side project
- How responding to negative reviews properly can massively increase the reputation of your side project

Ship & Grow 500k+ User Side Projects [Part 13] - Observe Your Users

If you're at this point in the course, you now deeply understand why feedback is great. However, the vast majority of users simply won't provide you with feedback. This lesson teaches you:

- How most end-users will behave with your side project (and any product really)
- What you should do proactively to extract signal from as many users as possible
- Important metrics to track when observing your users
- A great free tool you can use to see exactly how users are interfacing with your product

You can try PostHog here: <https://posthog.com/>

Ship & Grow 500k+ User Side Projects [Part 14] - SEO

When it comes to getting traffic, a lot of it comes down to being in the good graces of a single FAANG company. This lesson teaches you:

- What SEO (search engine optimization) is
- The many ways you can waste your time with SEO
- An incredibly simple way to understand how to succeed at SEO
- The most straightforward, highest leverage way you can boost your SEO
- How to organically generate more web pages for your product, explained with an in-depth example

This is the only SEO tool you need: <https://search.google.com/search-console/about>

Ship & Grow 500k+ User Side Projects [Part 16] - Word Of Mouth

The most organic source of traffic is happy users simply telling their network how awesome your product is. This lesson teaches you:

- The main metric to understand when it comes to your word of mouth
- 2 product mechanisms you can add to juice up your word of mouth
- How to make an effective sharing flow, explained with an in-depth example
- How to make a compelling referral flow, shown with famous examples

Airbnb blog post about how they sharply refined their sharing flow (an oldie but a goodie): <https://medium.com/airbnb-engineering/growth-at-scale-getting-to-product-sharing-fit-ccb4b501ecf>

Ship & Grow 500k+ User Side Projects [Part 17] - Social Media

Social media is incredibly powerful, but there's a harsh power law where 90%+ of users can't extract anything useful from it. This lesson teaches you:

- Why social media is the most inorganic way to get users, which is why you probably shouldn't do it
- 2 of the more powerful social media channels for sharing side projects in particular
- Tips for getting traffic through LinkedIn and why it's a great fit
- How to leverage Reddit effectively, explained with an in-depth example
- The new era way to build a successful product through community and when social media makes sense for you as a traffic acquisition mechanism

Here's how Alex succeeds on LinkedIn: [\[Case Study\] How I Get 500,000+ LinkedIn Post Views Per Week](https://www.jointaro.com/lesson/tmSAAWJjLcLWqeGWOl4t/case-study-how-i-get-500000-linkedin-post-views-per-week/?playlistId=m62jZgEt7wpL1CC1OdHj)

If you're interested in the Reddit case study, here's the subreddit: <https://www.reddit.com/r/TheRaceTo10Million/>

Ship & Grow 500k+ User Side Projects [Part 18] - GitHub

95%+ of software engineers aren't getting nearly enough value from GitHub, which is a shame as they're already using it. This lesson teaches you:

- Why it's so easy to stand out on GitHub
- How GitHub is becoming more and more powerful as a traffic-driving mechanism
- How to quickly make an awesome README to greatly improve your repo's attractiveness
- What a terrible GitHub README looks like, explained with a fun example
- What great GitHub READMEs look like, explained with 2 examples
- The ingredients you should have for a compelling GitHub README

Here are the repos shared in the lesson:

- <https://github.com/tsenart/vegeta>
- <https://github.com/afollestad/material-dialogs>

Ship & Grow 500k+ User Side Projects [Part 19] - Managing Your Project

If you're just starting off with side projects, especially if you're a junior engineer, it can easily get overwhelming. This lesson teaches you:

- The important thing to never forget about side projects
- The 1 project management tool you absolutely should *not* use to manage a side project
- The 1 simple, organic tool that is probably best to manage your side project and keep track of open tasks
- How to organize your side project with decomposition, shown with an example

Ship & Grow 500k+ User Side Projects [Part 20] - When To Give Up

Side projects can give you massive, career-changing, *life-changing* benefits. However, in order for this to happen, you need to put in a lot of work. This lesson teaches you:

- The balance you need to strike when it comes to working on side projects, particularly which ones you work on
- The minimum amount of time you need to give a side project that you genuinely believe in
- A detailed list of criteria you can use to figure out whether you should abandon a side project
- Why failed side projects are actually good for you

Ship & Grow 500k+ User Side Projects [Part 21] - Go Deeper: Follow Through

A Taro member made a summary of the course: [Side Projects Shipping & Growing - Summary Doc](https://firebasestorage.googleapis.com/v0/b/tech-career-growth.appspot.com/o/courses%2Fgeneral_resources%2F%5BSUMMARY%5D%20Side%20Projects%20-%20Shipping%20%26%20Growing.pdf?alt=media&token=6d336c8b-26d6-45f2-a206-8682e64d21c5)

Related courses:

- [Build Side Projects With 500k+ Users: Coming Up With An Idea](https://www.jointaro.com/course/build-side-projects-with-500k-users-coming-up-with-an-idea/)
- [Level Up Your Code Quality As A Software Engineer](https://www.jointaro.com/course/level-up-your-code-quality-as-a-software-engineer/)