Working at Big Tech can expose engineers to ethical dilemmas and reputational challenges, especially as these companies grow in size and societal influence. Here are the core points from the lesson:
- Ethical baggage and public scrutiny - Every large tech company accumulates controversy over time, from privacy scandals to monopolistic behavior. Employees often face external judgment and may feel conflicted about the company’s broader impact, such as gentrification and social displacement caused by high salaries and rapid expansion.
- Disconnect between purpose and individual contribution - Engineers may feel demoralized realizing their role (e.g., being engineer #80,532 at Google) probably won't meaningfully contribute to making the world a better place - especially for those motivated by social impact or purpose-driven work.
- Reputation can shift dramatically - Facebook was once viewed positively (e.g., in the late 2000s), but public perception reversed dramatically after scandals like Cambridge Analytica. Engineers went from proudly wearing company swag to avoiding brand affiliation in public. Similar sentiment shifts can hit any big company, even well-intentioned ones.
- Moral complexity of innovation and market power - As companies grow in influence and value, their innovations may disrupt other industries, leading to job loss or social backlash. While sometimes justified in capitalist terms, the ethical line becomes murkier when dominance is maintained through questionable means.