We explain how to accelerate your job search after a layoff by intentionally leveraging the advantages already on your résumé. Here are the core points from the lesson:
We should leverage company brand as an unfair advantage, since recognizable names (Big Tech, well-known startups, or respected niche companies) carry trust and credibility that immediately raise our odds versus the average applicant.
We can increase our chances by targeting adjacent companies, customers, or competitors where our background naturally fits, instead of applying randomly to roles with no contextual advantage.
We should confidently lean into domain and product association—using the halo effect of teams, products, or problem spaces we worked on—because perceived relevance often matters more than perfect technical alignment.