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Leverage Your Unfair Advantage

We explain how to accelerate your job search after a layoff by intentionally leveraging the advantages already on your résumé. Here are the core points from the lesson:

  • We should leverage company brand as an unfair advantage, since recognizable names (Big Tech, well-known startups, or respected niche companies) carry trust and credibility that immediately raise our odds versus the average applicant.
  • We can increase our chances by targeting adjacent companies, customers, or competitors where our background naturally fits, instead of applying randomly to roles with no contextual advantage.
  • We should confidently lean into domain and product association—using the halo effect of teams, products, or problem spaces we worked on—because perceived relevance often matters more than perfect technical alignment.