Amazon

The mindset that all employees are the owners of the company makes them more productive and cooperative. The motto of "The world's most customer centric company" is aligned with my goal to develop technology that benefits the wide public.

It could be discouraging for employees that the company does not put effort into branding. They might feel the company is less attractive than its competitors in the job market.

Lack of perks, such as free food or branded souvenirs, is part of their principle of frugality. This can also make employees feel small compared to friends who work for competitors.

Amazon should put every effort to attract the world's brightest minds. Your hiring system is effective in finding the strongest candidates, but you also need to work to retain those who choose to go to another company. Branding is not only for customers of consumer electronics but also for potential human resources.