I was already very familiar with Cloudflare as a customer in my previous role and a big supporter of the organization's stance on privacy and freedom of speech.

I interacted with current employees at conferences and on discussion forums when I wasn't on the market. Once my status changed, I contacted them and asked for an interview. I did not interview at any other companies.

The entire process took about a month, start to finish, and honestly could have been more efficient in terms of calendar time. However, most of the time was spent waiting between interactions, so my real time wasn't actively being wasted. There were unique circumstances that probably dragged the process out two to three times longer than normal. However, I would say "speedy response" is one of the weaker areas of the process. I suspect this will improve.

Interviews vary a bit based on the anticipated role. Generally, expect something approximating a work-sample or pair programming in technical roles. Most of the focus seems to be on meeting as many employees as possible and having genuine, two-way interactions. I get the impression Cloudflare is very selective and isn't trying to hire five times their current number of employees in a year of hyper-growth, so they would rather miss some good candidates than accept less-optimal ones.

Questions were essentially directly related to the role, not contrived or artificial -- "What would you do with our product?" not "How many car washes are there in Seattle?"