Cloudflare

Cloudflare is a small company (100 engineers, another 150 in other roles) which has a big and growing impact on the Internet -- for the good.

Rather than locking website operators into a single "stack" from Amazon, Microsoft, Google, or other hosting providers, Cloudflare lets websites choose how to host their site and then get top-quality network edge performance and security between their users and server infrastructure, for a price ranging from free (for millions of sites with less-demanding requirements) to about 10% of what incumbents charge for enterprise customers.

The biggest reason to work at Cloudflare is to be a part of making the Internet a better place.

In contrast to a lot of other companies, Cloudflare has an extremely permissive terms of service, valuing free speech over everything else.

While there are a lot of sites on Cloudflare which people find objectionable (for varying reasons), on balance, having open access at the network layer makes the Internet a better place.

There are some big engineering problems to solve -- handling a huge volume of web requests means every other support system is also huge -- so it's a great place to get to work on hard challenges, the latest technology, and with some really smart people.

Cloudflare has both a high media profile and a large user base, so if you tell someone you work at Cloudflare, you're likely to get a positive response.

The biggest problem with Cloudflare is a legacy of its flat organizational structure. For a long time, Cloudflare clung to a "flat" organization. This was great back when the company had 25 or 50 employees, but it broke down at 100-150.

Cloudflare now has a top-tier VP Engineering and some solid engineering managers, but is still implementing the kind of structure a company doing as much as Cloudflare does needs to have.

For a long time, Cloudflare had a below-market office environment (a cramped, poorly maintained space), but after 18 months of delays, we finally moved into an amazing dedicated building a block away. People visit and compare it favorably to any company in tech. If you want to be in San Francisco, the location is hard to beat -- a block from Giants Stadium and 2 blocks from Caltrain.

Cloudflare cash compensation is essentially at-market. Equity compensation is less than market, but the company is also on a solid financial footing and good growth trajectory (because people actually need, value, and pay for the product), so it's hard to directly compare to more "bubble-based" valuations at other companies.

Benefits are decent (free snacks, but only one free meal/week). Good health insurance, no other perks.

Continue adding the kind of structure a great company needs. You're right to eschew process for its own sake, but chaos isn't good, either. Keep true to the values of openness and making the Internet better, and do things to bring the benefits of the product to a greater number and more varied types of customers.