Intel

A strong corporate culture, fostered through internal marketing and a messaging framework, creates a sense of community in a dispersed workplace.

With over 100,000 employees and worldwide branding, "Intel" is immediately recognizable as a progressive data processing company and chip manufacturer that lives inside almost every computer on the planet.

I worked in a small satellite campus created after a new acquisition.

Intel imported management from the acquired start-up and empowered them to build teams, but failed to train them to lead a professional workforce.

HR competently addressed the abusive communication habits and is working to change the harmful culture of that satellite before more talented individuals leave.