Nvidia

Great Hardware Company has created a brand and successfully positioned itself as a premium product.

Operational Excellence: Knows how to reduce costs and keep Opex in control.

Okay benefits.

Benefits are still low compared to other companies in the Valley.

Start disrupting in the software space as well.

Need to think as a solution company. Come out of the chip and semiconductor mindset.

Software is eating the world. Focus on selling software.

As a chip company, you can't change the world. You would always be seen as a commodity.

Make it easier for people to move within the company. Invest more in people and the workplace to make them effective. Learn from mistakes and understand the consumer market. Fix the marketing mess.