Plaid

• The company seems to really care about the sustainability of the company.
• Unlike a lot of other Silicon Valley startups, the company is keeping a close eye on revenue growth, costs, and long-term sustainability.
• It could be a pro or con depending on who you are, but the founders are extremely internally focused and very involved in the day-to-day.
• An experienced but really approachable engineering team.
• Engineering problems are really unique and challenging.

• Not very well known, probably due to the founders being mostly internally focused
• Fairly quiet and secretive externally
• People mispronounce our name all the time

Think about increasing external presence.