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Beware the Hype – Most Positive Reviews Are Management-Curated

Software Engineer
Former Employee
Worked at Rokt for 6 years
May 11, 2025
Sydney, New South Wales
1.0
Doesn't RecommendNegative OutlookDoesn't Approve of CEO
Pros

The people, but there isn't much left with a lot of us made redundant.

Cons

Don’t be fooled by all the glowing 5-star reviews; many of them are clearly written by management or HR as a self-congratulatory pat on the back. If you take a closer look at the 1-star reviews, you’ll notice a pattern: overworked staff, high turnover, a toxic culture masked by surface-level perks, and leadership that values image over actual employee wellbeing.

The reality is that Rokt has a deeply toxic work environment. Feedback is not welcomed unless it’s praise, favoritism runs rampant, and leadership is disconnected from the actual challenges employees face. There’s a heavy emphasis on “culture,” but it’s more about optics than substance.

Take the 1-star reviews seriously. They’re the ones that reflect what working at Rokt is really like.

Advice to Management

Stop writing your own reviews and start listening to the real feedback from employees who are burning out under unrealistic expectations and toxic leadership.

Instead of focusing on maintaining a polished image, take accountability for the culture you've created.

Transparency, humility, and real support for your teams would go a lot further than curated Glassdoor praise.

Start earning trust instead of manufacturing it.

Additional Ratings

Work/Life Balance
1.0
Culture and Values
1.0
Diversity, Equity, and Inclusion
1.0
Career Opportunities
1.0
Compensation and Benefits
1.0
Senior Management
1.0

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