SAP

They have been the key player for the enterprise software market for more than a quarter of a century. Looking from the inside, the system and eco-cycle with the stakeholders, including partners and customers, are their strong point.

The market is rapidly changing its rules, like the evolution of cloud solutions. Yes, the company has started to acquire companies to gain cloud DNA, but the selling strategy and licensing model are too complex and difficult for newcomers to adopt. The new culture of DNA also seems to be quite challenging for some sales managers.

It may depend on the country, but I think the sales, support, and service teams need to cooperate more from a customer-centric point of view. Internal collaboration is too affected by the cost issue.