Texas Instruments

• Great technology and vast resources to design and manufacture chips.
• Vast library of intellectual property to draw upon for the design of new chips.
• Proud history of innovation and technical contribution to the industry.
• Wide range of tools and the latest tools in the EDA industry.
• Great support and interest from vendors because you work for TI.
• Access to a wide range of publications and research done outside of TI.
• Great benefits and compensation.

• Executive management is extremely conservative about investing in large-scale development projects.
• There is no company-wide documentation control or searchable document library.
• Short-term vision prevents most organizations within the company from investing in people, process, or training.
• Limited job opportunities exist in the U.S. due to a major commitment to outsource jobs to countries with lower wages.

TI employees shy away from working on technologies and products which may not provide a return on investment for 3 years because everyone at TI knows that any project which may take that long to make money could be on the chopping block.

TI has not been able to develop a model in which highly complex product development can be managed well or funded over time. The result is that TI has abandoned many communication markets in favor of smaller, cheaper, simpler, mostly analog devices. While the margins on these devices are compelling, it's just a matter of time before competition erodes the margins available in the analog market.