Twitch

Twitch has the potential to create an innovative live streaming platform. There are employees who are capable and who I would call "bright spots" within the company to drive better technology across all areas: advertising, discoverability, community, and safety tools.

Twitch has all of the tools or pieces of the puzzle to help creators monetize effectively and create a living with UGC.

Twitch's leadership/executive team is mostly men who slow down growth and innovation due to their inability to truly collaborate with each other and their egos.

The Twitch Exec team cannot seem to lead the company into one direction, as there is constant back channeling and toxic behavior. There is more enjoyment of arguing a point than moving innovation forward.

The company moves slow for a "startup." They also rely more on Twitter than data points on what direction to innovate. Perhaps that is because many of the more seasoned leaders are from Twitter.

There is a culture of "not invented here" versus a growth mindset, which is unfortunate. Most people at Twitch are burned out because they no longer find joy, as the focus is on what points they are going to argue based on the whim of the founder versus creating community-first experiences.

It is challenging to work here for a woman since Sara Clemens left, as she was the only adult or leader in the room. Look at all the capable women leaders who left.

If your revenue model is focused on advertising, build tools and processes that work. Treat advertisers and brand safety as an important part of your flywheel.