Web Analytics Engineer

Activate Talent is seeking a Web Analytics Engineer to spearhead their data tracking and analytics infrastructure. This role combines technical expertise with strategic thinking, requiring proficiency in Google Tag Manager (GTM), GA4 360, and Looker.

The position offers a competitive monthly salary range of $1,200-$1,800 and follows a standard Monday to Friday, 8:00 AM to 5:00 PM schedule. As a remote role based in Metro Manila, Philippines, it provides flexibility while maintaining structured working hours.

The ideal candidate will be responsible for developing and maintaining the company's dataLayer architecture and GTM implementation. This involves close collaboration with engineers, marketers, and product managers to ensure a robust and privacy-compliant measurement infrastructure. Key responsibilities include managing marketing pixels, enforcing privacy compliance (GDPR, CCPA), and creating scalable analytics solutions using Looker.

The role requires a unique blend of technical expertise and business acumen. You'll need proven experience in web analytics engineering, deep knowledge of GTM and custom dataLayers, and proficiency in GA4 360 and BigQuery. Understanding of e-commerce environments, particularly in DTC models, is highly valued.

This position offers an opportunity to make a significant impact by bridging technical and business needs, ensuring accurate campaign tracking, and delivering actionable insights through well-designed analytics infrastructure. The role is ideal for someone who combines technical expertise with strong communication skills and a strategic mindset.

Working with modern tools like GTM, GA4 360, BigQuery, and Looker, you'll be at the forefront of web analytics technology while helping shape the company's data-driven decision-making processes. The position offers the chance to work with cross-functional teams and influence the company's analytics strategy while ensuring privacy compliance and data accuracy.