Senior Machine Learning Engineer, Ad Performance

Launch Potato is seeking a Senior Machine Learning Engineer to join their remote-first team. As The Discovery and Conversion Company, they connect consumers with leading brands through data-driven content and technology. The role focuses on building scalable ML systems that optimize ad performance and user engagement at scale.

The ideal candidate will work at the intersection of advertising algorithms, personalization, and optimization, developing ML software and infrastructure that drives revenue. With a base salary range of $165,000–$215,000, this position offers the opportunity to make substantial impact in a high-growth environment.

The role requires deep technical expertise in ML engineering, particularly in advertising systems, combined with strong business acumen. You'll be responsible for developing and deploying complex ML systems that optimize ad performance while enhancing user experience. Working with a global team spanning 15+ countries, you'll collaborate across product, data, and engineering teams to deliver measurable results.

Key responsibilities include developing scalable advertising algorithms, implementing cutting-edge ML approaches, building real-time ad decisioning infrastructure, and conducting rigorous experimentation. The role demands expertise in Python, SQL, modern ML frameworks, and distributed systems, along with strong analytical and communication skills.

Launch Potato offers a performance-driven culture where you can accelerate your career by owning outcomes and driving impact. The company provides profit-sharing bonuses and competitive benefits, with future compensation increases based on performance rather than annual adjustments.