Consumer Insights Manager (National Geographic)

The Consumer Insights Manager manages the primary research work that supports National Geographic Content and especially National Geographic Media. This role focuses on tactical research questions to improve audience engagement and conversion across National Geographic's content platforms, including television, streaming, social media, digital content, and magazines.

Key responsibilities include:

• Designing and executing primary research (quantitative, qualitative, and UX research)
• Curating complex data into compelling stories and presentations
• Designing, implementing, and monitoring customer feedback loops
• Supporting multiple lines of business with regular reporting on audience reach or media valuations
• Mining syndicated resources for product, market, and business insights
• Pushing a regular cadence of thought-leadership and insights across stakeholder groups

The ideal candidate should be comfortable with various research methodologies, able to execute primary research projects from start to finish, and have experience drawing from syndicated and omnibus data sources. They must have a strong professional presence, experience in leading by influence, and the ability to build strong relationships with cross-functional stakeholders.

This position offers a competitive total rewards package, including health insurance, wellbeing benefits, childcare options, paid time off, retirement programs, and tuition assistance. The role is based in Washington, D.C., requiring on-site presence 4+ days a week.

Join National Geographic and be part of a team committed to bringing premium science, adventure, and exploration content to a global audience while contributing to the National Geographic Society's work in science, exploration, conservation, and education.