Name: Weekly Business Review
Uploaded: 2025-07-02T19:41:04+00:00
Duration: 7 min 35 s
Description: In this lesson, we introduce the Weekly Business Review (WBR) as Amazon’s core mechanism for consistently analyzing, imp

Weekly Business Review

###### In this lesson, we introduce the **Weekly Business Review (WBR)** as Amazon’s core mechanism for consistently analyzing, improving, and controlling business performance. This structured, weekly ritual helped us align leadership around metrics, dive deep into customer experience, and create a culture of truth-seeking and operational rigor.

### Key Takeaways:

- **We used the WBR to bridge strategy and detail**: Contrary to conventional advice, we didn’t choose between high-level strategy and operational detail—we embraced both. The WBR let senior leaders dive deep while still steering big-picture strategy.

- **We built the WBR around the customer journey**: Our report flowed from financials to marketing, browsing, shopping, fulfillment, and customer support. Each department leader owned and explained their metrics—not analysts—ensuring accountability and depth.

- **We started before everything was perfect**: We launched the WBR even before our metrics were fully refined. By including many metrics upfront, we learned over time which ones provided signal and which were noise.

- **We continuously refined our metrics**: In each WBR meeting, we didn’t just review results—we asked whether we were measuring the right things and how to improve clarity and relevance of our metrics.

- **We made it a disciplined habit**: Reports were automated and delivered every Monday by 7 a.m., enabling prep ahead of the all-company WBR. This rhythm created organizational focus, enabled early issue detection, and aligned everyone around the brutal facts of performance.

The WBR was not just a meeting—it was a **weekly dose of operational truth** that made Amazon more customer-obsessed, data-informed, and execution-focused.

To dive deeper into Input Metrics Mastery and learn more from Bill and Colin, follow these links:

- Take the full course at their website: <https://workingbackwards.com/>

- Buy the book: <https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595>

- Bill's LinkedIn: <https://www.linkedin.com/in/bill-carr/>

- Colin's LinkedIn: <https://www.linkedin.com/in/colinbryar/>

In this lesson, we introduce the Weekly Business Review (WBR) as Amazon’s core mechanism for consistently analyzing, imp