Ship & Grow 500k+ User Side Projects [Part 15] - ASO

When it comes to mobile apps, you have a much simpler tool in your arsenal to get users. This lesson teaches you:

• What ASO (app store optimization) is
• Why ASO is much simpler than SEO
• The highest leverage thing you can do to optimize your ASO, explained with a simple example
• Basic, largely technical ways to improve your ASO, which you should just already be doing anyways as a good enginee