Name: Introduction To The Course
Uploaded: 2025-07-02T15:04:40+00:00
Duration: 3 min 4 s
Description: We introduce our course on Input Metrics, grounded in our experience at Amazon, to help you understand and apply the pri

Introduction To The Course

We introduce our course on Input Metrics, grounded in our experience at Amazon, to help you understand and apply the principles that drive consistent business success. This course is designed to transform how we manage performance—shifting from relying solely on output goals to mastering the inputs that lead to great outcomes.

### Key Takeaways:

- **Course Goals**: We’ll learn how to deeply understand input metrics, identify the right ones for our business, measure and analyze them, conduct effective Weekly Business Reviews (WBRs), and implement the WBR reporting tool to visualize data clearly.

- **Real-World Application**: We share Amazon-proven strategies and offer downloadable templates, documents, and tools to support real-world execution of these practices.

- **Amazon’s Shift in Strategy**: We recount Amazon’s turning point in 2000—moving from output-focused goals to a system of input-driven process control, which delivered lasting results.

- **Input vs. Output Mindset**: Instead of telling teams to just hit output targets, we equip them to understand and improve the specific inputs that lead to success—driving better outcomes like increased sales and customer satisfaction.

- **Why It Matters**: Studying input metrics gives us greater control over operations and helps us empathize with customer pain points—fueling continuous improvement and innovation.

To dive deeper into Input Metrics Mastery and learn more from Bill and Colin, follow these links:

- Take the full course at their website: <https://workingbackwards.com/>

- Buy the book: <https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595>

- Bill's LinkedIn: <https://www.linkedin.com/in/bill-carr/>

- Colin's LinkedIn: <https://www.linkedin.com/in/colinbryar/>

We introduce our course on Input Metrics, grounded in our experience at Amazon, to help you understand and apply the pri