SWE Internship Survival Guide [Part 2] - The Rise Of Internship Importance

Breaking into the junior software engineering job market in 2025 is more challenging than ever—but internships offer a powerful path forward. Here are the core points from this lesson:

- The market for junior engineers is shrinking, with companies favoring experienced hires and AI-powered productivity
- Junior engineers often cost more than the immediate value they provide, making companies cautious about full-time hires
- Internships offer a low-risk way for companies to evaluate talent and are now the most reliable path to full-time offers
- Real-world experience from internships outweighs grades, certificates, or side projects in the eyes of employers
- Top companies like FAANG will often get 80%+ of their junior engineers from their returning intern pool, and strong performance during an internship can lead to high-paying offers and long-term career growth

Ship & Grow 500k+ User Side Projects [Part 20] - When To Give Up

Side projects can give you massive, career-changing, *life-changing* benefits. However, in order for this to happen, you need to put in a lot of work. This lesson teaches you:

- The balance you need to strike when it comes to working on side projects, particularly which ones you work on
- The minimum amount of time you need to give a side project that you genuinely believe in
- A detailed list of criteria you can use to figure out whether you should abandon a side project
- Why failed side projects are actually good for you

Ship & Grow 500k+ User Side Projects [Part 17] - Social Media

Social media is incredibly powerful, but there's a harsh power law where 90%+ of users can't extract anything useful from it. This lesson teaches you:

- Why social media is the most inorganic way to get users, which is why you probably shouldn't do it
- 2 of the more powerful social media channels for sharing side projects in particular
- Tips for getting traffic through LinkedIn and why it's a great fit
- How to leverage Reddit effectively, explained with an in-depth example
- The new era way to build a successful product through community and when social media makes sense for you as a traffic acquisition mechanism

Here's how Alex succeeds on LinkedIn: [\[Case Study\] How I Get 500,000+ LinkedIn Post Views Per Week](https://www.jointaro.com/lesson/tmSAAWJjLcLWqeGWOl4t/case-study-how-i-get-500000-linkedin-post-views-per-week/?playlistId=m62jZgEt7wpL1CC1OdHj)

If you're interested in the Reddit case study, here's the subreddit: <https://www.reddit.com/r/TheRaceTo10Million/>

Ship & Grow 500k+ User Side Projects [Part 15] - ASO

When it comes to mobile apps, you have a much simpler tool in your arsenal to get users. This lesson teaches you:

- What ASO (app store optimization) is
- Why ASO is much simpler than SEO
- The highest leverage thing you can do to optimize your ASO, explained with a simple example
- Basic, largely technical ways to improve your ASO, which you should just already be doing anyways as a good engineer

Make amazing mobile app pictures for free here: <https://app-mockup.com/>

Ship & Grow 500k+ User Side Projects [Part 14] - SEO

When it comes to getting traffic, a lot of it comes down to being in the good graces of a single FAANG company. This lesson teaches you:

- What SEO (search engine optimization) is
- The many ways you can waste your time with SEO
- An incredibly simple way to understand how to succeed at SEO
- The most straightforward, highest leverage way you can boost your SEO
- How to organically generate more web pages for your product, explained with an in-depth example

This is the only SEO tool you need: <https://search.google.com/search-console/about>

Ship & Grow 500k+ User Side Projects [Part 12] - 1 Star Reviews Are The Best

Everyone looks having good things said about them. However, this often isn't too useful when it comes to your side project. This lesson teaches you:

- Why negative reviews can be far more valuable than positive reviews a lot of the time
- The mindset you should have with negative reviews of your side project
- How responding to negative reviews properly can massively increase the reputation of your side project

Ship & Grow 500k+ User Side Projects [Part 11] - Be A Feedback Sponge

With a side project, you won't have complex analytics or brilliant product managers to craft the vision for it. This lesson teaches you:

- A simple mathematical model to understand how to take your side project from embarrassing MVP to rockstar product
- Why feedback is critical for your side project
- How to get more feedback on your side project
- The urgent, high-touch mindset you absolutely need to have with feedback

Ship & Grow 500k+ User Side Projects [Part 10] - Dogfooding

It's hard to get meaningful feedback to improve on your side project when it's just starting out. However, there is a way that you should really pursue as the developer. This lesson teaches you:

- The critical way for you to self-power leveling up your side project's quality
- Why dogfooding was an instrumental part of Facebook's and Instagram's success (and why it made the engineers better)
- Tips for dogfooding effectively and finding concrete ways to make your side project better

Ace The ML System Design Interview [Part 1] - Introduction

We've created this course to help you navigate the machine learning system design interview, drawing from our extensive experience in big tech. Our goal is to demystify the process and provide you with the tools to succeed. Here's what you'll learn from this course:

- A structured approach to tackling complex machine learning system design interviews
- How to showcase your machine learning expertise, seniority, and communication skills beyond just designing a system
- Techniques for effectively communicating complex machine learning concepts to both technical and non-technical stakeholders
- Strategies to evaluate trade-offs and analyze the pros and cons of different engineering techniques
- How to stay calm, focused, and confident throughout the interview process

If you like what Ilya has to say, subscribe to his YouTube for more high-quality ML/AI career guidance: [MLEpath - YouTube](https://go.mlepath.com/taro-youtube-mlepath)

If you want hands-on support from Ilya to crack the FAANG ML interview, join his coaching program: [MLEpath - Coaching Program](https://go.mlepath.com/taro-march-25)

Part 1 [RBP] Exploring Modern React Frameworks + Setup

This lesson covers setting up a new React project using best practices. It discusses choosing the right framework, emphasizing the benefits of Next.js for its full-stack capabilities and features like routing and image optimization. The lesson also touches on the importance of TypeScript and ESLint for code quality and maintainability, and introduces the App Router as the modern approach to structuring Next.js applications.

- Florian’s free web development playlist on YouTube: <https://www.youtube.com/playlist?list=PLrnPJCHvNZuDG6BWjUFVxeWyYlve_SVJO>
- Code link: <https://github.com/codinginflow/react-best-practices/branches/stale>

Engineer Your Ideal Tech Career [Part 13] - Daniel Tomko: Choosing The Tech Lead Route

Lastly, we have [Daniel Tomko](https://www.linkedin.com/in/danieltomko) (ex-Meta, ex-Microsoft, Head of Instruction at Formation) reflect on his experience as a Tech Lead.

He points out some common misconceptions, how the role may vary company to company, and then shares a real-life example of the great magnitude and scale of impact that being a tech lead can drive.

Looking for mentorship from tech’s top engineers (like Daniel!) + personalized job hunt assistance and interview prep? [Formation.dev](http://Formation.dev) can provide you unlimited career coaching, technical mentorship, personalized practice, and mock interviews. Join us here: <https://formation.dev/partners/taro>

Worksheet: [Formation - Coding Your Career](https://firebasestorage.googleapis.com/v0/b/tech-career-growth.appspot.com/o/courses%2Fslides%2FFormation%20Career%20Direction%20Worksheet.pdf?alt=media&token=f6344b78-529a-411e-a449-7a34a8d55fc8)

Amazon Behavioral Interview [Part 2] - Tell Me About Yourself (Answer)

This video provides a glimpse into the speaker's diverse career journey.

- **Career Trajectory:** The speaker has a varied background, spanning finance, baseball analytics, marketing at American Express, and roles at tech giants like Google, Facebook, and Salesforce.
- **Focus on Customer:** The speaker emphasizes their consistent focus on the customer throughout their career, influenced by their time at customer-centric companies like Amazon and American Express.
- **Entrepreneurial Ventures:** The speaker founded Kadima, a business focused on helping underrepresented talent break into top tech companies, highlighting their passion for supporting others.
- **Return to Tech:** After exploring entrepreneurship, the speaker is seeking a return to the tech industry, driven by the need for greater stability and financial security for their family.
- **Amazon Opportunity:** The speaker expresses excitement about a potential opportunity at Amazon, recognizing the company's customer-centric approach and rigorous standards, aligning with their own values and career goals.

Learn more about Alan's job search program, Kadima Careers, using this [discount link](https://signup.kadimacareers.com/mQBsDvu).

15 SWE Years In 1.5 Hours [Part 16] - Working With Your Manager

The single most important person in your professional life as a software developer is your engineering manager. This lesson teaches you:

- How most engineers perceive the engineer &lt;-&gt; engineering manager relationship incorrectly
- The importance of recurring 1 on 1 meetings between you and your manager
- How to get the most value from your manager 1 on 1s

To dive deeper into building a better relationship with your manager, take our course here: [Managing Up: Build Effective Relationships With Your Boss](https://www.jointaro.com/course/managing-up-build-effective-relationships-with-your-boss/)

Get The Rating You Deserve [Part 5] - Detailed Breakdown

**In this lesson, we'll delve into the intricacies of career advancement and explore strategies to maximize your impact and recognition.**

- **Understanding Impact Dynamics:** We'll examine the relationship between the value you create and the rewards you receive, considering factors like organizational culture, business objectives, and individual performance.
- **Increasing Your Luck Surface Area:** We'll explore techniques to increase your visibility and opportunities for advancement, including effective communication, networking, and self-promotion.
- **Sustainable Career Growth:** We'll discuss strategies for maintaining a healthy work-life balance, building strong relationships, and continuously developing your skills to ensure long-term success.

By understanding these key principles and implementing practical strategies, you can position yourself for significant career growth and fulfillment.

If you want to get personalized support from Yogi, you can reach out to him at [coaching@yogisharma.com](mailto:coaching@yogisharma.com) or schedule an introductory call to dive into your situation at <https://tinyurl.com/meetyogi>.

Get The Rating You Deserve [Part 2] - Why Performance Matters

**In this lesson, we'll explore the reasons why many talented individuals struggle to receive the recognition and rewards they deserve.**

- **Unfulfilled Potential:** We'll discuss the frustration and resentment that can arise when hard work and valuable contributions go unnoticed or unappreciated.
- **Bridging the Gap:** We'll delve into the factors that contribute to this gap between effort and reward, such as common misconceptions about impactful work and the role of mindset and strategy.
- **Empowering Action:** We'll provide actionable strategies and tactics to help you navigate these challenges and effectively convert your value into tangible rewards.
- **Personalized Approach:** We'll emphasize the importance of tailoring your approach to your specific goals and circumstances, whether it's a promotion, a raise, or simply greater recognition.

If you want to get personalized support from Yogi, you can reach out to him at [coaching@yogisharma.com](mailto:coaching@yogisharma.com) or schedule an introductory call to dive into your situation at <https://tinyurl.com/meetyogi>.

Come Up With 500k+ User Project Ideas [Part 14] - Your Superpower: Thinking Small

As a software engineer building things on the side, there is no chance that you'll take down Google. The good news is that you don't have to in order to achieve massive career benefits with side projects. This lesson teaches you:

- The massive advantage you have over Big Tech companies when it comes to the types of products you can build
- Why taking the more humble outcome with a lower success ceiling is much better for you tactically (and statistically) when it comes to building side projects

Come Up With 500k+ User Project Ideas [Part 12] - Do A Search

The key towards building any successful product is to make something people want. Turns out that this actually isn't too difficult when it comes to side projects. This lesson teaches you:

- How to do a basic search to find relevant competitors and inspiration
- How to find core keywords that people use to find products in your space
- A simple, free way to understand the traffic of a website and see if it's worth building a similar webapp

You can download the Similarweb extension here: <https://www.similarweb.com/corp/extension/>

Come Up With 500k+ User Project Ideas [Part 11] - Simple Is Complex

Engineers tend to get excited for complex ideas and bored with simple ones. However, there's more to the technical realm than simply "complex" and "simple". This lesson teaches you:

- How simplicity and complexity aren't a binary spectrum
- How complexity can actually be created from simplicity if you come in with the right mentality
- Why striving for a certain level of quality always brings a meaningful degree of complexity, explained with how Alex made 60,000+ lines of code changes to grow Random Name Picker to a 1 million+ user app
- Why the "simple is complex" mentality is critical towards becoming a truly strong engineer

Come Up With 500k+ User Project Ideas [Part 9] - Single Player vs. Multiplayer

The most successful apps are those where users interact with other users - Facebook, Uber, and Airbnb are just a few. However, this model doesn't translate well to side projects. This lesson teaches you:

- The difference between a single-player product and a multi-player product
- Why multi-player products are both insanely hard to get off the ground and a recipe for disaster
- Why your side project really should be a single-player products
- The brutal chicken-and-egg problem multiplayer products must solve initially, shown with a concrete example from Alex's past

What Order Should You Study Data Structures & Algorithms?

Instead of doing random problems, you need to structure your DSA prep to tackle concepts in the right order.

Course: <https://www.jointaro.com/course/crash-course-data-structures-and-algorithms-concepts/>

Tech Career Growth Videos

Our instructional videos provide software engineers with insights needed for career growth. Masterclasses go incredibly in-depth on a specific tech topic while case studies are real examples from established engineering leaders.