Input Metrics Mastery
Unlock the Power of Input Metrics to Drive Predictable Growth, Improve Customer Satisfaction, and Achieve Operational Excellence — All with Clear, Controllable Steps for Consistent Success.
By the end of the course, you will be able to do:
- Achieve a deep understanding of input metrics
- Identify input metrics relevant to your business, product, operation, or function
- Measure and analyze your inputs effectively
- Implement and utilize the Weekly Business Review Reporting Tool to visualize metrics
This course shares a tool to manage metrics and results at hypergrowth companies, taught by two long-time, top-level Amazon executives who contributed to the company's meteoric rise.
Colin Bryar
Joined Amazon in 1998 — four years after its founding — and spent the next 12 years as part of Amazon’s senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. For two of his years at Amazon, Colin was “Chief of Staff” to Jeff Bezos, AKA “Jeff’s shadow”, during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff. After Amazon, he and his family relocated to Singapore for two years where Colin served as Chief Operating Officer of e-commerce company RedMart, which was subsequently sold to Alibaba. Colin is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon. Visit Colin's LinkedIn profile.
Bill Carr
Joined Amazon in 1999 and spent more than 15 years with the company. As Vice President of Digital Media, Bill launched and managed the company’s global digital music and video businesses, including Amazon Music, Prime Video, and Amazon Studios. After Amazon, Bill was an Executive In Residence with Maveron, LLC, an early-stage, consumer-only venture capital firm. Bill later served as the Chief Operating Officer of OfferUp, the largest mobile marketplace for local buyers and sellers in the U.S. Today Bill is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon. Visit Bill's LinkedIn profile.
Colin and Bill are the authors of Working Backwards, an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.
I started executing an Amazon-style Weekly Business Review in my company in 2023, after learning it from Colin Bryar. This course was a much-needed refresher and a good reminder of the level of excellence we should aspire towards. I have found that — through trial and error — you do get better at selecting controllable input metrics over time. But in truth, the frameworks that Colin and Bill teach in this course will help you get there faster.
As a former Amazon vice president for more than a decade, 40-year veteran in the tech industry, and tech strategy consultant, one might think I had no lessons to learn from Working Backwards’ “Input Metrics Master” video training series. Nothing could be further from the truth! Bill and Colin’s masterwork provides critical background on the importance of driving business results through input metrics, refinement, and team-based learning.
I highly recommend the series for leaders at any ambitious company
