Input Metrics Mastery
You know what's harder than shipping a complicated piece of software to millions users? Creating a system that makes sure that you keep improving it instead of making it worse while allowing you to deeply understand if users are still resonating with your product at scale.
With this course, you'll unlock the power of Input Metrics to drive predictable growth, improve user satisfaction, and achieve operational excellence — All with clear, controllable steps for consistent success.
By the end of the course, you will be able to do:
- Achieve a deep understanding of input metrics, why they're important, and how they can make your product better
- Identify input metrics relevant to your business, product, operation, or function to give your team/organization the right direction to go towards
- Measure and analyze your inputs effectively so you focus on the right things and not on the wrong things
- Implement and utilize Amazon's tried-and-true Weekly Business Review process to visualize metrics and understand how your organization is doing
Overall, this course breaks down a system you can use to implement effective metrics and achieve results at hypergrowth tech companies.
Colin Bryar
Joined Amazon in 1998 — four years after its founding — and spent the next 12 years as part of Amazon’s senior leadership team as Amazon grew from a domestic (US-only) seller of books to a global, multi-dimensional powerhouse and innovator. For two of his years at Amazon, Colin was “Chief of Staff” to Jeff Bezos, AKA “Jeff’s shadow”, during which he spent each day attending meetings, traveling with, and discussing business and life with Jeff. After Amazon, he and his family relocated to Singapore for two years where Colin served as Chief Operating Officer of e-commerce company RedMart, which was subsequently sold to Alibaba. Colin is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon. Visit Colin's LinkedIn profile here.
Bill Carr
Joined Amazon in 1999 and spent more than 15 years with the company. As Vice President of Digital Media, Bill launched and managed the company’s global digital music and video businesses, including Amazon Music, Prime Video, and Amazon Studios. After Amazon, Bill was an Executive In Residence with Maveron, LLC, an early-stage, consumer-only venture capital firm. Bill later served as the Chief Operating Officer of OfferUp, the largest mobile marketplace for local buyers and sellers in the U.S. Today Bill is co-founder of Working Backwards LLC where he coaches executives at both large and early-stage companies on how to implement the management practices developed at Amazon. Visit Bill's LinkedIn profile here.
Colin and Bill are the authors of Working Backwards, an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives.
As a former Amazon vice president for more than a decade, 40-year veteran in the tech industry, and tech strategy consultant, one might think I had no lessons to learn from Working Backwards’ “Input Metrics Master” video training series. Nothing could be further from the truth! Bill and Colin’s masterwork provides critical background on the importance of driving business results through input metrics, refinement, and team-based learning.
I highly recommend the series for leaders at any ambitious company
I started executing an Amazon-style Weekly Business Review in my company in 2023, after learning it from Colin Bryar. This course was a much-needed refresher and a good reminder of the level of excellence we should aspire towards. I have found that — through trial and error — you do get better at selecting controllable input metrics over time. But in truth, the frameworks that Colin and Bill teach in this course will help you get there faster.
