Measure

In the Measure phase of the DMAIC process, we focused on building a consistent, reliable foundation for capturing and interpreting data. This phase was critical in enabling accurate decision-making and accountability across our rapidly growing organization.

Key Takeaways:

• We standardized measurements across the company: To avoid confusion and misalignment, we worked for years to unify definitions, formulas, and data structures across multiple data warehouses and teams.

• We eliminated self-serving metrics: Jeff Bezos directed our CFO, Warren Jensen, to form an independent analytics team that would report the unbiased truth, rather than letting individual teams present metrics that suited their own narratives.

• We invested in strong data infrastructure: Reliable measurement required robust systems for data capture, storage, access, and reporting—along with clear accountability for maintaining these systems.

• We built a culture of impartial data analysis: By establishing dedicated analysts and leaders to oversee data integrity, we ensured that our business decisions were driven by objective, consistent information—not wishful thinking.

To dive deeper into Input Metrics Mastery and learn more from Bill and Colin, follow these links:

• Take the full course at their website: https://workingbackwards.com/

• Buy the book: https://www.amazon.com/Working-Backwards-Insights-Stories-Secrets/dp/1250267595

• Bill's LinkedIn: https://www.linkedin.com/in/bill-carr/

• Colin's LinkedIn: https://www.linkedin.com/in/colinbryar/