General Motors

Startup feel, new projects and concepts being completed from scratch, cutting-edge technology/frameworks.

Great teams that have experienced, seasoned senior developers.

There is a focus to bring in a large amount of new college hires to nourish and grow into the company's core IT workforce. However, there is not enough focus on the mid to senior level in terms of retaining talent from which the college hires will learn. Without competitive pay for the area, you'll continue to see a mass exodus of these employees, which will severely impact GM's ability to reap the benefits of its seeded college hires.

Crunch the math. At a minimum, the company should match the average pay for the IT professional in their city of employment. The cost associated with training due to hire turnover does not even come close to the cost of adjusting salaries to align with local averages.