Microsoft

Microsoft is involved in so many different technologies. They also have a very open attitude toward (even encouraging of) internal transfers. Want to work with XML? SOAP? Rather focus on SQL for a while? How about games? Music? Mobile? You can be among the first to work with new versions of Visual Studio, Windows, whatever. Add to this the fact that you are working for one of the most recognized companies in the world!

We are always the "bad guys" to many in the world.

This is and is not deserved.

Regardless, it means that we always have to try twice as hard to get half as much credit. It also means that we have a very large bullseye painted on us, both in terms of hackers and legislators.

We should be spending as much time on PR as on fighting each and every battle.

Let some battles go.

Why spend all that time fighting the idea of a version of Windows without Internet Explorer?

Just put it out there at the same cost.

No one will buy it anyway.