Oracle

Oracle is focused on enterprise business software, pivoting to cloud-based software services. It has invested heavily in cloud for the last 5+ years.

Although it is late to the cloud, it should not be discounted, as we are still early in cloud-based services.

1. Lack of earlier investments in cloud causes urgency in the time-to-market of its cloud-based services.

2. Time-to-market causes shortcuts in its engineering fundamentals.

3. Top-down approach to engineering innovation, which kills true innovation.

4. Premature optimization: too focused on common engineering processes between newly developing and newly developed services, rather than enabling new services to be deployed.

1. Provide more context on company goals and translate that to priorities for each division, department, and group (and less micromanagement).

2. Remind supporting organizations of their duties: to enable the primary product teams to achieve their goals (not to create roadblocks instead).