Rokt

Rokt really cares about its people, and it shows. They put on great events and help their people grow in their roles. They provide a lot of information and encourage career development. They also have a great market sense and a killer business. There are tons of really smart people working on a great product.

There is a lot of churn, from top to bottom, both in terms of shifting priorities, shifting org charts, shifting product, roadmap, and more. While each of these on their own isn't bad, too much of it all at once causes friction. And it's a pervasive systemic issue throughout the company. Though I understand the need to move fast, test things that don't work, and shift your focus if it doesn't work out.

They recently acquired a lot of new talent and had a huge hiring push, just to lay off remote workers and start a hiring freeze. This sort of misstep is a signal of issues with long-term strategic planning.

Some of the churn that you're seeing is caused by self-inflicted wounds. A lack of foresight and commitment to the plan that you developed is causing this churn. Changing the org chart so frequently just gives a lack of faith that upper management is here to stay.