Consumer Portfolio Analytics Manager

Brand Studio is focused on building the Google brand. By combining user insights, strategic thinking, beautiful design and storytelling, our team creates a wide range of work that drives Google's reputation for being helpful to people, businesses, and communities. Our work also aims to build advocacy and trust in the brand. To achieve that, we're a multidisciplinary team of marketers, strategists, insights specialists, creatives, producers, and engineers who work together to create exceptional marketing.

As a Consumer Portfolio Analytics Manager, you will be a user and competitive intelligence expert. You will delve into the intricacies of our user portfolios, identifying trends, assessing performance, and uncovering consumer and market opportunities. You will leverage the latest in integrated digital analytics and AI capabilities to do this at scale. Your expertise will be key in shaping our understanding of the competitive landscape and informing data-driven decisions that optimize our marketing portfolio strategy for our users today and into the future.

Your Mission is to uncover Competitive Insights at Scale, utilizing market intelligence, digital data and competitive analysis to identify user opportunities for differentiation and growth at scale. To identify synergies and potential areas of optimization across different portfolios, informing marketing strategies in a digital-first, social-first world. To translate complex portfolio consumer and user data into clear and compelling insights, influencing stakeholders with actionable recommendations. And to foster a culture of data-driven decision-making, ensuring insights from real users inform strategic planning and growth.

Responsibilities:

• Build capabilities on assessing competitors' portfolios, marketing and market positioning to identify opportunities and threats.
• Analyze data across multiple products and user portfolios to identify trends, correlations, and potential synergies.
• Extract meaningful patterns from portfolio data and translate them into actionable insights and recommendations that drive strategic decision-making.
• Collaborate cross-functionally with marketing and other teams to share insights and ensure data-informed decision-making.