Consumer Insights Manager (Nat Geo)

The Consumer Insights Manager manages the primary research work that supports National Geographic Content and especially National Geographic Media. This role focuses on tactical research questions to improve audience engagement and conversion across National Geographic's content platforms, including television, streaming, social media, digital content, and magazines.

Responsibilities include:

• Designing and executing primary research (quantitative, qualitative, and UX research)
• Curating complex data into compelling stories and presentations
• Designing, implementing, and monitoring customer feedback loops
• Supporting multiple lines of business with regular reporting on audience reach or media valuations
• Mining syndicated resources for product, market, and business insights
• Pushing a regular cadence of thought-leadership and insights across stakeholder groups

The ideal candidate must be comfortable with various research methodologies, able to execute primary research projects from start to finish, and adept at translating data sets into actionable insights. They should have experience drawing from syndicated and omnibus data sources, a strong professional presence, and the ability to build relationships with cross-functional stakeholders.

This position requires someone to be onsite 4+ days a week in the Washington, D.C. office. The role offers a competitive total rewards package including health insurance, paid time off, retirement programs, and tuition assistance.

National Geographic, as part of The Walt Disney Company, is an equal opportunity employer committed to creating a diverse and inclusive environment.