Digital Analytics Engineer
Description For Digital Analytics Engineer
TRADER Corporation, Canada's leading automotive marketplace company, is seeking a Senior Digital Analytics Engineer to join their team in the Greater Toronto Area. This role presents an exciting opportunity to shape the future of automotive e-commerce at AutoTrader.ca, which receives over 25 million monthly visits.
The position requires a seasoned professional with 6+ years of experience in digital analytics implementation, combining technical expertise in Google Analytics 4, Google Tag Manager, and JavaScript with strong analytical and communication skills. You'll be responsible for overseeing the tracking framework, implementing analytics solutions across web and mobile platforms, and driving data-informed decisions through A/B testing.
What makes this role particularly compelling is the chance to work with cutting-edge technology, including AI and Generative AI, to enhance engineering productivity and optimize workflows. The company emphasizes a culture of innovation, autonomous working, and continuous learning, supported by comprehensive benefits including education budgets and regular training programs.
TRADER Corporation offers a collaborative environment where creativity and excellence are valued, backed by the strength of its parent company AutoScout24, Europe's largest online car market. The role combines technical challenges with strategic importance, as you'll be instrumental in shaping how data is collected, analyzed, and utilized to improve the digital retail experience for automotive consumers.
Benefits include financial planning with 3% pension matching, annual bonuses, wellness programs, and professional development opportunities. The hybrid work model offers flexibility while maintaining collaborative opportunities in the Greater Toronto Area office.
Responsibilities For Digital Analytics Engineer
- Evaluate, enhance, and oversee the tracking framework for user behavior data collection
- Provide expert consultation for tracking implementations across web and mobile platforms using GA4, GTM, sGTM, and Firebase
- Maintain tracking documentation within AVO
- Support stakeholders in leveraging BigQuery for data analysis and reporting
- Serve as a point of contact for tracking-related inquiries
- Implement and manage monitoring and alerting systems
- Advise stakeholders on A/B testing experiments design and execution
Requirements For Digital Analytics Engineer
- Four-year technical degree or equivalent
- 6+ years of digital analytics implementation experience
- 5+ years of technical GA experience including site tagging
- 3+ years of web development experience (JavaScript)
- Experience using all aspects of GTM deployment and capabilities
- Proficiency in working across web and mobile application platforms
- Knowledge of BigQuery and SQL for data analysis
- Experience in A/B testing methodologies
- Strong presentation and communication skills
- Ability to manage multiple workstreams in a dynamic environment
Benefits For Digital Analytics Engineer
- Gym discounts
- Employee and Family Assistance program
- Virtual wellness events
- Conferences & training budget
- Regular internal training programs
- 3% pension matching
- Annual bonus structure
- 3% CPP matching
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