Amazon Case Study: The Ultimate Guide To Navigating A PIP

Case studies are valuable to (1) realize that you are not alone and (2) learn from the experiences of others and see what you can apply.

We’ll start with a new grad Amazon engineer who joined during the pandemic.

- **Before**: First job out of college, was on Focus after 6 months
- **During**: Shocked when they found out (URA quota suspected). Manager became more “HR-like”, less candid
- **After**: Went through the PIP and failed, even though they showed improvement

Quitting a PIP: The Ultimate Guide To Navigating A PIP

You got the PIP, and you made the difficult (or maybe not-so-difficult) decision to quit. You’ll soon be off to greener pastures, but there is a strategy around leaving the company that is critical to get right.

Once you've decided to leave your company, your priority should shift to optimizing your professional and financial prospects. Most companies will provide a severance package to employees who are laid off or terminated. A severance package is the *compensation that an employee receives when they leave a company*.

While companies may care (at least a tiny bit) about the well-being of their employees, generosity is **not** the primary reason that businesses provide severance. In exchange for severance, companies will require you to sign certain documents to protect the business:

- **Non-disparagement** so you agree not to speak poorly about the company in public. The company protects their business interests by maintaining relationships and reputation.
- **Invention assignment** so there is no theft of intellectual property (IP) or source code.
- **Other agreements** such as not suing the company or not poaching employees for a set amount of time.

The Human Resources (HR) team will want your agreement on these terms, which means **you have leverage**. The asks from these companies are not too onerous, which means it doesn't cost much to agree -- very few employees end up suing their former employer anyway.

### Severance checklist

Here is the "severance checklist", the most common dimensions on which you can negotiate:

- Salary

- Health insurance (COBRA payments)

- Last day of employment

- Equity vesting acceleration

- Outplacement services

Remember, **you only get what you ask for**. Since you're on your way out anyway, it's fine to get rejected when asking for more. If you express your concern and headache from the termination ("*I just moved my family here from out of state*"), companies are often willing to meet you halfway for things like:

- Your last day of employment
- Extending and paying for health insurance for several additional months
- Accelerating the next vesting date by a few weeks

Finally, we present a "goodbye checklist":

- Contact info for relevant colleagues

- How will this be communicated to the team?

- What will your employer disclose to a future employer?

- What’s the “cooldown period”?

**Relevant links**:

- [The Key Insight Behind Negotiation](https://www.jointaro.com/lesson/YliP9kVbd1zym9kmv9Gg/the-key-insight-behind-negotiation/)
- [\[Masterclass\] Understanding And Optimizing Your Pay In Tech](https://www.jointaro.com/lesson/gk408yBIV2fa5RjVR213/masterclass-understanding-and-optimizing-your-pay-in-tech/)
- [Amazon VP talks about negotiating a severance package](https://www.linkedin.com/feed/update/urn:li:activity:7161390728533741568/)

**Discussions**:

- [Does severance package get reduced in subsequent rounds of layoffs?](https://www.jointaro.com/question/FIFJWOVz2ILICZ0dOLqy/does-severance-package-get-reduced-in-subsequent-rounds-of-layoffs/)
- [Severance in companies tied to tenure?](https://www.jointaro.com/question/9nzrgmga50Dn0UEIH6Ad/severance-in-companies-tied-to-tenure/?revalidate=true)

Reactions After A PIP: The Ultimate Guide To Navigating A PIP

If you received a PIP, be ok with a flood of emotion. Anger, sadness, and humiliation are normal, and you should give yourself at **least half a day** simply to process. Don’t take any action erratically. 

Once you’ve had time to process, confide in a mentor or trusted friend. Online communities like Taro can help you feel less lonely. You should **not** over-share this information with your colleagues. There is a negative bias associated with a PIP, so sharing the news with people who don’t truly care about you may end up backfiring. 

Do ✅:

- Confide in a mentor or trusted friend
- Find a community (like Taro!)

Don't ❌:

- Act from a place of emotional instability
- Over-share with colleagues

A PIP is not entirely your fault, but it's also not entirely your company's fault. Do some honest reflection about what has been working and what has not.

Some recipients of a PIP are (understandably) outraged and want to take take legal action. In theory, you could sue the company, but in practice is almost never recommended. Given that employment is “at-will”, you’ll need ot clear a very high bar to show that you were unlawfully targeted to be let go or put on a PIP. In addition, to collect evidence of unfair treatment which could take dozens of hours, there’s also a high cost associated with finding legal assistance. Ou recommendation is to focus your energy on the next career move, where you can work with people that value you, rather than focusing on an unfortunate job that will soon be in your past.

How To Avoid PIPs: The Ultimate Guide To Navigating A PIP

**Prevention is the best cure**, so let’s talk about what steps you should take to avoid a PIP. The #1 thing you can do is get high-quality feedback from the people you work with. The issue is that most tech workers are horrible at asking for feedback in a way that actually gets them something substantive.

Your guiding principle should be to **make it easy to receive feedback, especially constructive feedback.**

Here’s a system you should employ to get high-quality feedback: 

- Schedule dedicated “feedback 1:1s” with key people: manager, XFN partners
- Write down what they say
- Follow up: short-term and long-term

A PIP should **never** be a surprise, and yet it often Is. This system will prevent you from being negatively surprised. With a manager, you ask how you’re trending and discuss a hypothetical rating, broken down by the axes of evaluation at your company.

We also cover two examples of proactively addressing concerns with your manager.

Are you a PIP risk? The Ultimate Guide To Navigating A PIP

The most obvious way to identify if you’re at risk for a PIP is if you’ve received poor ratings in prior performance review cycles. But this is a **lagging indicator**, so it may be too late to do anything at this point. Ideally, we’d like a **leading indicator** so you can take steps to avoid a PIP by discovering the warning signs early enough. 

The best leading indicators are: 

- Check-in with your peers and managers and get feedback
- Compare markers of progress: code output, design docs, and updates on tickets of projects. 

On the topics of ratings, you should understand the breakdown of what percent of employees get each rating. Companies may not reveal this info directly, so you can ask your manager or look up internal documentation.

If your manager and teammates start ignoring you or removing your scope, that’s an unhealthy sign.

PIP In Big Tech -- Amazon, Meta, Google

In this section, we cover the path for employees to enter a PIP for three Big Tech companies — Amazon, Meta, and Google.

At **Amazon**, the poor performance rating is called **Needs Improvement (NI)**. Poor performers are put on a Focus, which is a development plan to get back on track. Think of it like a warning. If the focus does not do well, the employee is put on a Pivot, at which point the options are to leave the company or accept a PIP. Learn more here: <https://www.jointaro.com/topic/amazon/performance-review/>

At **Meta**, the poor performance rating is called **Meets Some (MS)** or **Meets All (MA)** Expectations. If the HRBP (Human Resources Business Partner) is part of your review meeting, a PIP is likely. One unique policy of Meta is something called "up or out." This requires engineers to get promoted every few years until hitting Senior Engineer \[E5\]. Learn more at <https://www.jointaro.com/topic/meta/performance-review/>

At **Google**, the poor performance rating is called **Not Enough Impact (NI)** or **Moderate Impact (MI).** A "Support check-in" indicates poor performance and candidate for a PIP. Google is generally more laid-back when it comes to performance compared to other companies. Learn more here: <https://www.jointaro.com/topic/google/performance-review/>

Why Companies Do PIPs: The Ultimate Guide To Navigating A PIP

A PIP can seem cruel, but there’s a clear reason that companies use them year after year. Let’s start with the top priority for a manager: ensure the optimal performance of the team. For a manager, getting their reports promoted or singing their praises is important, but only insofar as it’s in service of the optimal performance of the team.

Another detail to realize is that the high performers on any team do an outsized amount of work. This is especially true in jobs that have tremendous leverage for the most skilled workers, such as software engineering (thus the famed “10x engineer”). When a company is large enough, a “bell curve” of performance will emerge. A PIP is focused on the employees who are deemed as low performers, typically the bottom 10% of the bell curve.

So, returning back to the original question: the reason why companies do PIPs is to **ensure optimal productivity and impact** for the overall employee base. If high performers sense that poor performance is not being addressed, they may leave the team. So a PIP is a way to push poor performers off the team.

The company also wants to push people out in a way that **minimizes the chance of a lawsuit**. Even though employment in the US is at-will, there’s still a chance of getting sued if the employee argues that they were fired for an illegal reason (e.g. due to a protected characteristic).

The company or manager may claim that the PIP is designed to help you, but that’s almost never the case. They’re more concerned about minimizing the negative impact on the broader team.

Finally, PIPs are often “weaponized” to fire people under the guise of performance when the company doesn’t want to call it a layoff. This is especially relevant now in the current economy as companies may enter an age of austerity.

PIP Stereotypes - The Ultimate Guide To Navigating A PIP

Given the secrecy and consequences of PIPs, you've probably a bunch of stereotypes about PIPs. This is a non-exhaustive list of beliefs that are simply not true:

- *"You must be incompetent or lazy"*
- *"Your manager or company must be horrible"*
- *"It’s impossible to keep your job on a PIP"*
- *"You'll no longer be employable"*

This thinking is reductive and will lead to more harm than good. A better way to think about a PIP is not to cast blame on one party or another. Instead, a PIP means **there was a mismatch in expectation between employee and employer**. 

The reality is that there are many potential reasons why you may receive a PIP, ranging from lack of support, poor management, lack of motivation, shifting company needs, etc.

Throughout the PIP process, one of the most difficult parts is that you’ll feel zero (or negative) support from key people around you. In order to find success at your job, and more broadly in your career, **you need to be an advocate for yourself**. Have the confidence that you are valuable. Too many engineers are their own worst critic, which exacerbates the negative spiral of performance.

What is a PIP? The Ultimate Guide To Navigating A PIP

A PIP is a **Performance Improvement Plan**. A PIP covers specific areas of performance deficiencies and sets clear expectations for what needs to happen in the future to remain employed. Think about a PIP as an ultimatum, essentially telling the employee that "Something needs to change." The employee has been deemed (whether fairly or unfairly, as we’ll see) to be missing their targets.

The PIP will outline a plan to improve the employee’s performance, along with milestones to hit over 1-3 months. The manager will document instances where your performance was lacking, pulling in quotes from colleagues, individual code reviews, or emails you may have sent (or have not) sent. A PIP can feel like a personal attack: the manager will spend hours compiling an argument "against you", explaining why you're not meeting expectations.

We’ll talk about specific strategies to use if you’re on a PIP, but for now, just remember this: **You can still have an amazing career after a PIP.**

Being on a PIP is like being on an extended interview. You have all the anxiety and judgment from a high-pressure environment, but it's actually worse: instead of starting from neutral, you're starting with a negative perception. And a multi-month interview sounds terrible.

Employees on a PIP are not allowed to switch teams. The company has concerns about whether the employee can productively contribute to the company, so they want to avoid the chaos of allowing team switches. This is unfortunate because you may just have a really poor fit with your manager.

Because of the overhead involved with a PIP, generally only medium and large companies will issue them.

The Human Resources (HR) team is involved in every PIP, which is a bad sign. The main function of HR, if not the sole function, is to protect the company’s interests, not the employees’. Once HR gets involved, and the manager has started documenting gaps in the employee's performance, clearly that indicates that there’s been a loss of trust.

This course will cover 4 phases of the PIP lifecycle:

- Before the PIP (but perhaps in the danger zone)
- Receiving the PIP within the company and deciding what to do
- Case studies of Individual Contributors (ICs) who received PIPs, along with managers who have delivered PIPs
- After the PIP -- how to ensure you have a great career even if you received a PIP

Course Introduction: The Ultimate Guide To Navigating A Performance Improvement Plan (PIP)

You’ve probably heard about a PIP, a Performance Improvement Plan. You might be in danger of one, you’re going through one right now, or you’re about to join a company with a widespread PIP culture.

There’s no getting around it: **PIPs are scary.** Receiving a PIP means that there is a perceived deficiency in your performance, and something needs to change. It’s obvious why you might feel tremendous anxiety or fear around a PIP: your job is at stake.

Simply put, **a PIP is one of the most stressful things you can go through as a tech employee**. 

A quick online search reveals tons of discussion in forums about PIPs. It’s easy to get the impression that a PIP is a hopeless situation, and anyone who is unfortunate enough to receive one should simply give up. This is simply not true: whether you’re on a PIP or not, there is a path forward.

The objective for this course is to provide a structured way for you to identify what you can (and should) do to get the best outcome for yourself.

I’m Rahul, the course instructor. I’ve been an engineer at various-sized companies for a decade before I left to start Taro. I was an Engineering Manager and Staff Engineer at Meta (Facebook for the OGs), and before that I worked on Android at Pinterest. I graduated from Stanford with a Bachelor’s and Master’s degree in Computer Science, and my first job after graduation was founding engineer at a failed startup. 

In researching this course, I talked to dozens of engineers who have received PIPs, along with several managers who have delivered PIPs to their reports. You’ll hear some of their stories in the section dedicated to case studies (from companies like Amazon, Meta, Pinterest, MassMutual, and MongoDB). What became clear from chatting with so many employees is (1) there’s far too much stigma around a PIP and (2) there’s not enough support for people who have received one. This course aims to change that.

In addition, we’ve combined our own personal experience with dozens of hours of online research (we mostly ignored anonymous trolls in forums…).

I’ll occasionally refer to engineers throughout this course, but pretty much all the content is applicable to any type of tech worker (Product Manager, Data Scientist, Designer, etc). Software Engineers are not the only job function that must deal with a PIP!

Final note: my goal with this course it to be hyper-practical; this should be useful to you. I’ll be sharing best practices that have worked for many tech workers, but we can’t cover exact details across all companies in all geographies. I’m not an employment lawyer and I have never worked in Human Resources. You may want to get consultative help if your situation is unique. 

Connect with Rahul: 

- [Taro](https://www.jointaro.com/p/rahul-pandey/)
- [LinkedIn](https://www.linkedin.com/in/rpandey1234/)
- [YouTube](https://youtube.com/rpandey1234)

Read more about PIPs: 

- <https://jointaro.com/topic/performance-improvement-plan>
- <https://www.jointaro.com/blog/breaking-down-the-tech-company-mark-of-death-the-pip/>

Paper Reading Session: Simple Testing Can Prevent Most Critical Failures

In this session, we will be discussing this paper titled "[**Simple Testing Can Prevent Most Critical Failures: An Analysis of Production Failures in Distributed Data-Intensive Systems**](https://www.usenix.org/system/files/conference/osdi14/osdi14-paper-yuan.pdf)".

Large, production quality distributed systems still fail periodically, and do so sometimes catastrophically, where most or all users experience an outage or data loss. This paper presents the result of a comprehensive study investigating 198 randomly selected, user-reported failures that occurred on Cassandra, HBase, Hadoop Distributed File System (HDFS), Hadoop MapReduce, and Redis, with the goal of understanding how one or multiple faults eventually evolve into a user-visible failure and how simple testing can prevent majority of them.

Presented by [Sudhi Awasthi](https://www.jointaro.com/p/sudhi-awasthi/), an engineer working at Bloomberg. Connect with her on LinkedIn: <https://www.linkedin.com/in/sudhiawasthi/>.

Ask Me Anything (AMA) with a Senior Eng Director - Sanjay Siddhanti

[**Sanjay Siddhanti**](https://www.linkedin.com/in/sanjaysiddhanti/) is a Senior Director of Engineering at AKASA. After graduating from Stanford, he previously held engineering roles at Counsyl, Karius, and Flatiron Health.

Sanjay's background:

I'm the Senior Director of Engineering at AKASA. I joined AKASA in 2019 as one of the first employees when we were a seed-stage startup. I originally joined AKASA as an individual contributor, and quickly switched over to management. I built much of the company's early technology as an IC and later as a tech lead / manager. I also started and managed multiple engineering teams at the company, including Platform Engineering, now an org with 20 engineers.

Happy to answer questions about:

- How engineering leaders think about the role of Senior, Staff, and Principal ICs.
- How and why to transition from IC to management
- The differences between an Engineering Manager vs Engineering Director
- How to hire and retain great talent
- How to succeed in a startup environment.

How The Top 1% Of Engineers Are Judged

As a former VP of Engineering at Amazon, Ethan has the unique ability to share how the senior-most engineers were evaluated within Big Tech. These are the top few percent of engineers in the company (Staff Engineers, Principal Engineers, Distinguished Engineers, etc), and the expectations are incredibly high.

**Key insights:**

- **At very senior levels, technical excellence is table stakes.** The top-performing engineers use their technical expertise to help the business. 
- **The dynamic with company leadership is important**: these engineers must be proactive in helping the business, and not simply the "guru on the hill" who provides answers when asked.
- **There are different modalities to get to a very senior level**, e.g. CTO model, technical expert, product engineer, and others. It's ok if you don't want daily meetings with company leadership, but you must be working on a valuable enough problem that can merit an engineer of that seniority.
- **Finding a good manager is critical for both ICs and managers**. Two ways to evaluate this are (1) find a leader who has grown many people and (2) find a leader who is advancing rapidly in their career.

[**Ethan Evans**](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP who now teaches managers how to break into executive levels. He was at Amazon for 15 years, and he became a VP in 2013 until he left in 2020. Ethan shares valuable insights for anyone interested in management or career development.

**Helpful links:**

- [**\[Masterclass\] How To Work Better With Your Engineering Manager**](https://www.jointaro.com/lesson/2PbJb2fuqF3iMHy57eEg/masterclass-how-to-work-better-with-your-engineering-manager/)
- Rahul's Senior to Staff course: <https://maven.com/taro/senior-to-staff>
- More from Ethan: <https://www.jointaro.com/topic/ethan-evans/>
- [Rahul's $800K TC journey](https://www.youtube.com/watch?v=inydj1VZ0y0)

Live AMA with Casey Dai - Former Head of Engineering & Founder of Expanded Skills

[Casey Dai](https://www.linkedin.com/in/caseydai/) is a career switcher, Head of Engineering, and entrepreneur based in Canada. After getting a finance degree, he worked in consulting before switching to engineering and quickly climbed the ranks to become the Head of Engineering at Capgemini, a multi-billion dollar IT company. 

Topics covered in this Ask Me Anything (AMA):

- What are the most underrated skills for SWEs and EMs?
- How do I future-proof my skills to stay competitive in the tech industry when things are constantly changing?
- Why are there a lot of bad managers? Is there anything that can be done to prevent that?
- How do I identify opportunities to scale my impact?
- How do I become a better decision-maker when faced with uncertainty?
- What are some ways to grow aside from the company career ladder?

Casey will go **in-depth on these topics in [his upcoming course](https://www.jointaro.com/event/operate-like-an-engineering-leader-cohort-based-course/)** starting Jan 16th.

Enroll in Casey's cohort-based course Operate Like An Engineering Leader and receive a free 1:1 coaching session: [**https://www.jointaro.com/event/operate-like-an-engineering-leader-cohort-based-course/**](https://www.jointaro.com/event/operate-like-an-engineering-leader-cohort-based-course/)

How To Approach "Doing Your Own Thing" -- Startup Discussion And Feedback

This session is for *wantrepreneurs* (someone who wants to leave their full-time job and do a company) and early entrepreneurs. In the last two decades, more money and attention have gone to early-stage startups. It's easier and cheaper than ever to start a startup, especially if you're an engineer!

There are 3 paths to scratching the entreprenurial itch: 

1. Build something on the side
2. Lifestyle or indie business
3. VC-backed business (raising millions of dollars in venture capital)

### Build something on the side

This is where you should start -- build something on nights and weekends while maintaining your full-time position. You need to prove to yourself that you have enough skill and autonomy to create something of value **entirely on your own**. No professor, no manager, no tech lead. The 3 most common paths to building something on the side are to (1) publish an app, (2) do freelance/consulting work, or (3) teach your skills. As documented in [this blog post](https://www.jointaro.com/blog/the-best-engineering-side-hustle-teaching/), teaching is the best side hustle if you have in-demand engineering skills.

### Lifestyle or indie business

The goal with an indie business is to make a livable income with a small team selling a high-margin software product. I'd call the number as a project where you can make $100K+ annually. Founders in this bucket are working full-time on their business, but they likely have not taken any outside funding. One way to achieve this is to niche down enough and serve a neglected demographic, "*courses for left-handed pickleball players"* or "*a mobile app for senior citizens in the Bay Area to find activities"*.

### Businesses built with Venture Capital

Very few businesses fit this category, but you may not think that, since these few companies command the lion's share of time, attention, and money. These are companies that have a charter to take over the world, or at least to take over a market. In exchange for money, VCs will take equity in your company, and also likely have some governance power. The minimum benchmark to raise VC is usually a $1B opportunity with $100M in annual revenue, and there will be pressure to grow at 2x or 3x year over year for many years. 

If you'd like to build a VC-backed company, I recommend going through a credible accelerator like [**Y Combinator**](https://www.ycombinator.com/apply) like [**PearX.**](https://pear.vc/pearx-application/) 

A good pitch is used to get a potential investor excited about your company, yourself, and the vision you're presenting. It should contain a simple explanation of how your company creates value (skip the buzzwords), and explain who you serve. You should expect rapid-fire questions and skepticism. A good pitch has the following ingredients: 

- Use clear, simple words
- Get to the point
- Teach something
- Show why **you** are uniquely-equipped to solve this problem

Relevant resources:

- [**\[Taro Top 10\] Entrepreneurship And Tech Startups**](https://www.jointaro.com/playlist/ArtlSzF17v7cad1K6TJG/)
- Alex answering [**"How did you decide to quit your job and make a startup?"**](https://www.jointaro.com/lesson/beZzIkLUP28WinNQctlP/how-did-you-decide-to-quit-your-job-and-make-a-startup-9132022/)
- [**How can H1B (visa) holders do a startup?**](https://www.jointaro.com/lesson/N0TKzFWve7K7riyGx9rQ/how-can-h1b-visa-holders-do-a-startup/)
- [**How To Prepare To Leave Big Tech For A Startup**](https://www.jointaro.com/lesson/muNQH8uZSviN8P60RaKS/how-to-prepare-to-leave-big-tech-for-a-startup/)
- [**Taro at YC's Demo Day (Summer 2022)**](https://www.jointaro.com/lesson/81ACDLKEO9SVX964S1Yx/taro-at-ycs-demo-day-summer-2022/)

Here's How To Identify A Superstar Leader

[**Ethan Evans**](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP who led teams of up to 800. Here are his two criteria to see your manager is worth working for.

**1\. Investing in people:**

- Look for a manager with a track record of **growing and promoting their team members**.
- Signs of this include:
  - Do reports of your manager often get promoted or take on higher responsibilities?
  - Does your manager actively create opportunities for your development and growth?
  - Does your manager provide good mentorship and guidance?
  - Managers with a loyal following strongly indicate their leadership qualities.

**2\. Personal trajectory:**

- Assess your manager's **career progression**.
- Look for:
  - Consistent upward movement and promotions.
  - A history of exceeding expectations and taking on greater challenges.
  - Faster-than-average advancement compared to peers.

**Reasoning:**

- A manager who invests in their people will more likely create a supportive and growth-oriented environment for you.
- A manager on a consistent upward trajectory signifies their competence and ability, potentially opening doors for their team's growth as well.

Explore more: 

- [Turning the Spotlight on Unsung Efforts: How to Be Perceived as Important and Impactful?](https://www.jointaro.com/question/G91Qd0GbID5AtnRbfGJE/turning-the-spotlight-on-unsung-efforts-how-to-be-perceived-as-important-and-impactful/)
- [How to manage a team towards high performance?](https://www.jointaro.com/question/O8vtGxsrwZebiSSlOlRd/how-to-manage-a-team-towards-high-performance/)
- [**\[Taro Top 10\] Software Engineer To Engineering Manager (IC -&gt; M Track)**](https://www.jointaro.com/playlist/oz0mnJvHHgM8NfVF7rgp/)

Leaving An Executive Role To Become A Teacher

[**Ethan Evans**](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP who now teaches managers how to break into executive levels. He was at Amazon for 15 years, and he became a VP in 2013 until he left in 2020.

Ethan could have spent several more decades in high-powered engineering leadership roles, but he chose to leave his lucrative career at Amazon to focuse on personal development coaching and teaching.

**Reason for leaving Amazon:**

- Ethan found more satisfaction in helping people develop than building things. He actually wanted to scale his impact beyond at Amazon with the role of upgrading the whole eng team.
- Amazon wasn't receptive to his ideas for talent development initiatives. they told him the best bet was for him to become the VP of Eng for the HR products.

**Today, Ethan is focused on** teaching individuals for career development. He creates and shares free content (e.g., daily writing on LinkedIn) and then offers paid coaching and training programs for high-potential individuals.

**Motivation for charging for some services:**

- Belief that people value paid services more than free ones.
- Desire to focus limited time on highly motivated clients.
- Money is not the primary driver but it is important for reaching a wider audience and sustaining the work.
- Charging for high-value services from those who can afford it is ethical and practical.

Ethan is now pursuing his passion to help people grow and achieve their career goals. He's adopted a hybrid approach of free and paid services to maximize their impact and reach.

More to explore: 

- [\[Case Study\] Building An Engineering Brand - Why And How (LinkedIn, YouTube, Twitter, Substack)](https://www.jointaro.com/lesson/t06NajpS2kSCk98IEmQm/case-study-building-an-engineering-brand-why-and-how-linkedin-youtube-twitter-substack/)
- [When does it make sense to leave big tech?](https://www.jointaro.com/question/v6GBLlfXb1ugNobkEm7w/when-does-it-make-sense-to-leave-big-tech/)
- [I'm Greg, Ex-Google/Netflix current Director at Disney. AMA!](https://www.jointaro.com/question/CdPjNOXvU882180yzs6R/im-greg-ex-googlenetflix-current-director-at-disney-ama/?a=X1zCA1EgxqdSBELHLfkO)

The Correct Reason To Become A Manager

[**Ethan Evans**](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP who now coaches managers to break into executive levels. 

Ethan believes the "correct" answer for someone's motivation to becoming a manager should be based on a genuine desire to help and grow other people, rather than on external factors like money or power. People who are motivated by these external factors tend to make poor managers.

The management job is very different from the individual contributor (IC) role. You may be used to learning different technology stacks, but management is about learning an orthogonal "stack" altogether, focused on soft skills and people.

Reflect on your own experiences with good and bad managers -- it's important for managers to have a cohesive style that has a clear set of opinions. This style will not be suitable for everyone, but that's ok. Ethan made the analogy of ice cream flavors. There's no correct ice cream, people will have different preferences in the same way that people will prefer different types of managers. 

Ask yourself (and ideally, test drive) the activities you would do as a manager, things like organizing people's work and holding them accountable.

More to explore:

- [**\[Taro Top 10\] Software Engineer To Engineering Manager (IC -&gt; M Track)**](https://www.jointaro.com/playlist/oz0mnJvHHgM8NfVF7rgp/)
- [**How do I figure out whether I should stay as an IC engineer or explore management as an EM?**](https://www.jointaro.com/question/Y6qIop9wpOlCYUL0nGs0/how-do-i-figure-out-whether-i-should-stay-as-an-ic-engineer-or-explore-management-as-an-em/?playlistId=oz0mnJvHHgM8NfVF7rgp)
- [Asking For A Promotion: The Wrong Way vs. The Right Way](https://www.jointaro.com/lesson/GvT4NBqaBULFlizarSCf/asking-for-a-promotion-the-wrong-way-vs-the-right-way/)

The Sales Engineering Career Path (And How To Become One)

The sales engineering role combines technical expertise with sales skills as an alternative career path. Even if you don't want to become a full-time sales engineer, many of the skills that are essential for sales engineers are directly applicable for strong software engineers.

🛠️ **Learn Why Engineers are in the Best Position to Sell:**

- Explore the intersection of coding and client interaction that defines the Sales Engineering role.
- Learn why Sales Engineering might be the ideal choice for software engineers looking to blend their technical prowess with business dealings.

💡 PRO TIP: **Sales Presentation and Demo Flow For the Best Outcomes:**

- Gain insights into the advantages of pursuing a career in Sales Engineering, from enhanced earning potential to dynamic job roles.
- Understand how your unique skill set can significantly impact client-facing roles within the technology industry.

🔍 **Explore What Career Options Exist in Sales Engineering:**

- Explore different career paths within Sales Engineering and understand the growth potential.
- Learn about real-world success stories from software engineers who have transitioned into Sales Engineering roles.

Taro member discount is available for the [**2-week cohort-based course**](https://maven.com/techsales/sales-for-software-engineers?promoCode=TARO).

Course conducted by: [**https://www.linkedin.com/in/kbalachandran/**](https://www.linkedin.com/in/kbalachandran/)

Explore more on Taro: 

- [Should I become a sales engineer?](https://www.jointaro.com/question/CZdBlFzIDk4rxaLJ1jzu/should-i-become-a-sales-engineer/)
- [How do you "sell" your work and show impact as an aspiring Staff Engineer?](https://www.jointaro.com/question/Zr5koQ1TGgx8GzSAquwG/how-do-you-sell-your-work-and-show-impact-as-an-aspiring-staff-engineer/)

Amazon VP Shares Why Reorgs Happen And Why The True Reason Is ALWAYS Hidden

[**Ethan Evans**](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP who has gone through dozens of re-orgs across his tech career.

Re-orgs (reorganizations of the team structure) happen because at least one leader views something as broken: someone is under-performing, the right teams aren't collaborating, or some other reason which you may not have visibility into as an engineer.

Once a re-org happens, an effective way to build trust is to schedule time with your new skip level manager and ask what the mission of the team is, and if your work is still aligned to that mission. Ask your manager to setup a meeting if you can't do it on your own.

Communication challenges: Public announcements about such org changes often use vague language and corporate jargon, making it difficult for individual contributors to understand the true reasons behind them. This lack of transparency can lead to further confusion and distrust.

Legal considerations: Legal constraints limit how much information leaders can publicly disclose about personnel changes. Fear of lawsuits can lead to sanitized messages that obfuscate the real reasons behind decisions.

**More to explore:**

- [\[Masterclass\] How To Work Better With Your Engineering Manager](https://www.jointaro.com/lesson/2PbJb2fuqF3iMHy57eEg/masterclass-how-to-work-better-with-your-engineering-manager/)
- [How To Effectively Leverage Skip Level 1:1s](https://www.jointaro.com/lesson/TToehFEc738PBhJcALwL/how-to-effectively-leverage-skip-level-11s/)
- [Ask Me Anything (AMA) with a Disney Eng Director - Greg Benson](https://www.jointaro.com/lesson/eHbg5nVkHn2LYJ55oOVf/ask-me-anything-ama-with-a-disney-eng-director-greg-benson/)

Tech Career Growth Videos

Our instructional videos provide software engineers with insights needed for career growth. Masterclasses go incredibly in-depth on a specific tech topic while case studies are real examples from established engineering leaders.