Dell

Smart people and aggressive marketing and brand focus.

Dynamic environment allowing significant movement and opportunity to work different areas.

Encourages a very social environment and multiple venues to be heard.

Immature software organization. Marketing & Procurement drives too many of the initiatives/ideas (versus Engineering).

Large company - easy to feel lost or like you're not making an impact.

The company seems a tad ADD (Attn Deficit) and doesn't seem to commit to a long-term cohesive product strategy outside of counting cost $$ or profit $$.

Increase the software-related budget and resources (4x-5x).

Commit way more money into R&D in both consumer and commercial divisions.

Encourage non-marketing types to drive more initiatives.

Take more chances in the consumer space.