F5

Overall, a great company with great people and technology.

On the product side, F5 is struggling with its cloud story.

F5 has always built and sold hardware. Cloud is very different, and it presents a threat and a challenge to F5.

F5 is also not leveraging existing technology/products well. It needs to create new products/brands from existing ones and advertise them.

On the technical side, F5 has great technology, but it's not a strong engineering company.

Create new brands/products out of existing technology. Our tech is powerful; we're not leveraging it enough.

Cloud is essential for F5. Put more focus into cloud. Create more SaaS solutions.

Current release model with 6-12 month cycles is slowing us down and does not work well for highly competitive markets where F5 needs to react fast. Examples are partner integrations where a partner has a competitive product. F5 needs to be able to react to new partner releases without customers waiting 6-12 months.

Up the engineering standards, both for interviews and development. Encourage good engineering practices by enforcing rules, holding hackathons, and training events.