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"Conventional Engineer" wanting to build a product company - How to do that?

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Anonymous User at Taro Community3 years ago

Hello,

I am a conventional engineer (mix of startup experience + service industry).

I am thinking of starting a product company but had a few questions.

I think I am comfortable from a technical standpoint and no dearth of ideas.

But my questions are more centered around funding. I have not made a similar effort before and almost all of my experience is mostly technical and not managerial.

For such a scenario, do you think the best best is to be able to garner a large amount of users?

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Discussion

(2 comments)
  • 1
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    Alex Chiou
    Tech Lead @ Robinhood, Meta, Course Hero
    3 years ago

    Happy to help another engineer on the startup journey! I recommend these other discussions around this topic:

    But my questions are more centered around funding.

    In this economy, fundraising is extremely tough - We went through this raising our seed round for Taro. To help with this, I highly recommend applying to startup incubators like Y Combinator.

    For such a scenario, do you think the best best is to be able to garner a large amount of users?

    At a high-level, here's my quick advice here:

    • Talk to users - Build something that solves a problem, not just something that "feels cool" for the sake of starting a company. Having honest conversations with users helps you figure that out. I highly recommend this book to help with that: The Mom Test: How to Talk to Customers & Learn If Your Business Is a Good Idea When Everyone Is Lying to You
    • Avoid writing code - A lot of products can be "hacked" without a full-stack of proper software: levels.fyi for example started off with Google Sheets as a back-end. Do the manual hacky thing for as long as possible - Focus on getting user signal.
    • Create something you would use - Your genuine level of passion will make or break your startup dreams. Avoid starting something in a space purely for the sake of it being trendy.

    These are a bit different as they're about side projects, but I highly recommend these masterclasses anyways as many principles still apply:

  • 0
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    Rahul Pandey
    Tech Lead/Manager at Meta, Pinterest, Kosei
    2 years ago

    You should come to startup office hours at Taro! Hosted roughly every month, with the next one on June 28: Starting A Startup - Idea Feedback And Sharing.

    A few notes on what how to evaluate your ideas:

    • What change in the world are you benefitting from? Some good candidates are regulation, technology, or demographic changes.
    • What do you know about your users that others don't understand?

    Some things I've learned from YC about what makes a good pitch (some great thoughts from this Tweet thread):

    • The person receiving the pitch should feel like they're learning something.
    • At the end of the pitch, the VC should ask the question "how does this not exist already?"