Grow From Senior To Staff Engineer [Part 22] - Go Deeper: Follow Through

Related courses:

- [Nail Your Promotion As A Software Engineer](https://www.jointaro.com/course/nail-your-promotion-as-a-software-engineer/)
- [Managing Up: Build Effective Relationships With Your Boss](https://www.jointaro.com/course/managing-up-build-effective-relationships-with-your-boss/)
- [Effective Communication For Engineers](https://www.jointaro.com/course/effective-communication-for-engineers/)
- [System Design Masterclass: Shipping Real Features To Production](https://www.jointaro.com/course/frontend-system-design-masterclass-building-playlists/)

Grow From Senior To Staff Engineer [Part 3] - At A Glance: Senior Vs. Staff

As a senior engineer, you have probably gotten generic guidance on how to get to staff, advice like *"Do more leadership"*. Let's rise above the meaningless engineering career matrix standards and provide something concrete. This lesson teaches you:

- How the dynamic evolves between an engineer and their manager as they grow from senior to staff
- The core behavioral difference between senior and staff engineers as they tackle problems
- The difference between senior and staff engineers with the projects they work on
- The difference between senior and staff engineers with their ownership reach
- The difference between senior and staff engineers with their organizational reach

[Become A Go-To Person 3/18] Jordan's Story (Imposter Syndrome)

Dealing with imposter syndrome and getting to the senior level.

A course by [Jordan Cutler](https://www.linkedin.com/in/jordancutler1/), Senior Software Engineer at Pinterest and Author of the [High Growth Engineer Newsletter](https://read.highgrowthengineer.com/)

Maximize Your Productivity As A Software Engineer [Part 19] - Eat The Frog

The first couple hours after you start work are absolutely crucial - Unfortunately many software engineers waste this crucial time, working on the wrong type of tasks. This lesson teaches you:

- What it means to eat the frog (don't worry, it doesn't involve any actual eating or 🐸s)
- Why eating the frog is so important
- The difference between junk food tasks and core tasks

Maximize Your Productivity As A Software Engineer [Part 15] - Live And Breathe Quality

One of the biggest myths in the tech industry is that in order to move incredibly fast, you need to sacrifice quality and do a mediocre job. This lesson teaches you:

- The dangers of cutting corners when it comes to engineering work
- Why having high code quality leads to you landing code faster
- Different ways for you to weave quality into your work for an immediate positive return on investment for your time

Maximize Your Productivity As A Software Engineer [Part 12] - Just 1 Thing

As a software engineer, it is incredibly easy to get overwhelmed with the sheer amount of tasks on your plate. This lesson teaches you:

- What you need to do every single day to give yourself the gift of focus and be productive
- What to do if you absolutely need to get multiple major tasks done in a day
- How to enforce your focus on your singular task by systematizing it

Master The Behavioral Interview [Part 12] - Double Dip

Software engineers and people in general don't realize how incredibly powerful questions can be when you ask the right ones. This lesson teaches you:

- How the best questions that you can ask in a behavioral interview actually help you pass on top of extracting useful team selection information
- What the 2 core failure modes are when it comes to you asking the interviewer questions

From "Meets Most" to "Greatly Exceeds" in 3 Months at Facebook

Imagine pouring your heart and soul into your work, only to be met with criticism instead of commendation. This scenario is all too familiar for many engineers who, despite their hard work, find themselves at odds with their manager's expectations due to a misalignment with business priorities. My own journey at Facebook serves as a testament to this common predicament. Tasked with two major projects, I found myself at a critical juncture halfway through, being told my efforts were not meeting expectations.

I was not always doing exceptional at Facebook, but this time I knew that I was not below the "meets expectation" mark. I had been there before, but this time was not it.

Learn more about ratings at Facebook (aka Meta): <https://www.jointaro.com/topic/meta/performance-review/>

Despite knowing that, the assessment of the manager was a bitter pill to swallow, leaving me furious and speechless. However, it also marked the beginning of a transformative journey. I ventured into realms that many engineers shy away from, embracing principles that I previously overlooked. This shift in behavior and perception propelled me from being perceived as merely meeting most expectations to greatly exceeding them, achieving a rating leap that not only vindicated my efforts but also significantly enhanced my bonus.

In this seminar, I aim to share the insights and strategies that catalyzed my dramatic turnaround. I will delve into how a recalibration of focus and an embrace of broader impact can elevate your work from good to exceptional. Additionally, I will touch on the crucial balance between maintaining stellar job performance and navigating a job search. This balance is critical for ensuring you are not cornered should your job search extend longer than anticipated. Join me as I unravel the nuances of achieving long-term career satisfaction through sustained excellence and strategic job search efforts.

Check out these resources for additional deep insights into performance review:

- [\[Masterclass\] How To Navigate Your Performance Review In Tech](https://www.jointaro.com/lesson/b0B8uqIAUnBLE10jJHJG/masterclass-how-to-navigate-your-performance-review-in-tech/)
- [\[Masterclass\] How To Work Better With Your Engineering Manager](https://www.jointaro.com/lesson/2PbJb2fuqF3iMHy57eEg/masterclass-how-to-work-better-with-your-engineering-manager/)

Presented by Yogi Sharma: <https://www.linkedin.com/in/yogi1/>

Nail Your Promotion As A Software Engineer [Part 6] - An Easy Way To Understand The Next Level

What does it actually take to get promoted? A lot of software engineers are overwhelmed with all the possible ways to grow, which ultimately leads to inaction. This lesson teaches you:

- A straightforward mental framework to understand why you aren't at the next level yet
- Questions you can ask yourself to identify gaps in your behavior to level up

How To Know If You’re Doing Well

Your goal while onboarding is to connect your work to the bigger picture of what your team/org/company is working on, and build your own ideas around priorities.

**Signs that you're helping people**:

- Are you adding value? Are you able to help people newer than you?

- Are you able to improve the onboarding process and get feedback from coworkers about the changes you're making?

- Are you able to understand and contribute to code reviews?

**Signs that you're not doing well**: 

- You're not engaging with people on the team
- You're not getting assigned any work of value, even when you propose ideas
- You need constant support for the work you're doing

Ace Your Tech Interview As A Software Engineer [Part 29] - Don't Get Downleveled

Downleveling is something many software engineers aren't aware of when they enter the industry and immediately start idolizing FAANG. It's a brutal phenomena that absolutely needs to be accounted for during your software engineer interview job search. This lesson teaches you:

- What downleveling is and why it's so common among Big Tech companies
- How to avoid getting downleveled in the interview process, both the easy way and the hard way
- General frameworks to understand the differences between the core engineering levels of junior, mid-level, senior, and staff at Big Tech companies

To develop a much better understanding of engineering levels at top tier companies, check this out: [\[Taro Top 10\] Understanding Engineering Levels](https://www.jointaro.com/playlist/e9rjATPbSyvRPsukXiHn/)

Ace Your Tech Interview As A Software Engineer [Part 7] - Stronger Together

The software engineer job search is extremely exhausting. We now know that grit is the most important trait for interview success, but it's hard getting there purely on your own. This lesson teaches you:

- The big difference between knowing something and applying something
- Why finding an accountability partner is crucial for learning and making genuine progress
- A very basic (but powerful) framework you can go through with your accountability partner to push one another to greater and greater heights on a consistent basis

Is Distinguished Engineer Worth It? Dealing With Pressure And Work/Life Balance

Andrew became a Distinguished Engineer at Pinterest after working there for more than 9 years. He talks about: 

- The importance of persuasion and executive communication at this level.
- The amount of hours he put in to attain the Distinguished Engineer title at Pinterest. Andrew would frequently stay at the office until midnight, and his work/life balance suffered for years.
- Why he left his role at Pinterest (he made it to the top of the career ladder, literally could not get promoted further) to start a startup. 

Relevant links: 
- [How do you stay on top of everything?](https://www.jointaro.com/question/tgoVPigLZjzx7Z3qmMNH/how-do-you-stay-on-top-of-everything/)
- [How to keep my mental health while working in a competitive team and having kids?](https://www.jointaro.com/question/wpPPjI1gZtM5eNaCxlB0/how-to-keep-my-mental-health-while-working-in-a-competitive-team-and-having-kids/)
- [Master The Art of Successful Negotiations](https://www.jointaro.com/lesson/zQWx8Vq89OA2lERWnjvL/master-the-art-of-successful-negotiations-unlock-your-full-potential/)
- [Andrew on LinkedIn](https://www.linkedin.com/in/andrew-zhai-2796ab34/)

Laid Off. What’s Next? The Case For Optimism

NOTE: This video was published in January 2023.

If you lost your job, right now is actually a great time to get laid off. It's obviously not fun to wake up and discover that your work access has been cutoff, but all things considered, you're going to be ok.

Many laid-off tech workers are getting generous severance packages which can be used for a well-earned vacation, taking time between jobs, or starting your own project. Historically, tons of companies were started in the midst of a recession, including Microsoft, Electronic Arts, Uber, and Instagram.

- [\[Masterclass\] How To Survive Tech Industry Layoffs](https://www.jointaro.com/lesson/axnVXYox5QeOneqcoyuH/masterclass-how-to-survive-tech-industry-layoffs/)
- [Inside The Layoff Era of Big Tech (Meta, Google, Amazon Layoffs)](https://www.jointaro.com/blog/inside-the-new-layoff-era-of-big-tech/)
- [Checkout all the layoff resources + discussions on Taro](https://www.jointaro.com/topic/layoffs/)

Other resources:

- [PG's essay about startups in a recession](http://www.paulgraham.com/badeconomy.html)
- [Laid Off Tech Workers Quickly Find New Jobs](https://www.wsj.com/articles/laid-off-tech-workers-quickly-find-new-jobs-11672097730)
- [Taro's LinkedIn community](https://linkedin.com/company/jointaro)

FAANG: Great For Compensation, Less So For Promotion

Getting into FAANG is the dominant thing on so many software engineers' minds, but most of them are making the mistake of not thinking about what happens after they get in. When it comes to that, hitting a growth wall is a very common (and painful) career trap Big Tech engineers run into.

Here are the core points from the video:
- **Most big problems have been solved** - Many teams at FAANG are maintaining flagship products at this point. While these products are great for consumers by being universally known and very useful, they are usually not great for engineers looking to grow. Since they are so hyper-optimized, it's very common for a software engineer to run 10 experiments on a product like Facebook home feed only to have every single one of them fail.
- **Getting to senior/staff is very hard** - Because scope gets so hard to find, these promotions in particular can be *extremely* difficult. SDE 2 -> SDE 3 at Amazon is notoriously impossible, and L4 -> L5 at Google is known to be very tricky as well.
- **You're competing against teammates** - While scope can be created and expanded, there is often a finite amount of it. This means that Big Tech engineers are often jockeying against their very talented peers to own this limited resource. In the worst case scenario, this leads to very dirty politics.

Related resources:
- ["What does it mean to not have enough scope to be promoted?"](https://www.jointaro.com/question/bJuagPwOEEy5vkcXKkqh/what-does-it-mean-to-not-have-enough-scope-to-be-promoted/)
- ["What should I look for in a new team in terms of growth?"](https://www.jointaro.com/question/i2bOMPrqaRc0NUZ7918F/what-should-i-look-for-in-a-new-team-in-terms-of-growth/)

So Many Software Engineers Get This Wrong About FAANG - Big Tech Isn't A Monolith

Many software engineers who aspire to get into Big Tech have this consistent, utopian vision of what working there is like. This couldn't be further from the truth and thinking in this way severely holds back your career direction.

Here are the core points from the video:
- **Big Tech companies aren't all the same** - Even though there are commonalities working at companies with such massive scale, each company has its own culture and unique way of doing things. For example, the life of the average engineer at Amazon is going to be *very* different from that of the average engineer at Microsoft.
- **Big Tech can vary within themselves** - Once you reach 5,000+ employees, it is impossible to maintain a completely homogenous culture throughout the entire company. Organizations and teams will develop unique sub-cultures, so even 2 engineers within the same company can have very different experiences, even if they're the same level and working on the same tech stack.
  - Meta is an extreme example by giving its major acquisitions (WhatsApp, Instagram, Oculus) a lot of autonomy in how they run. Meta is almost like 4 different companies in 1.

Related resources:
- [[Masterclass] Should You Work At FAANG? - What Big Tech Is Like For Software Engineers](https://www.jointaro.com/lesson/JnEnRphdi5TaPZl1Zrl8/masterclass-should-you-work-at-faang-what-big-tech-is-like-for-software-engineers/) - The full video where this clip was taken from
- ["Typical Day of Average FAANG Software Engineer?"](https://www.jointaro.com/question/sOoGZwl8fsQ3hq8yv10v/typical-day-of-average-faang-software-engineer/)
- ["How much is the tech culture within a company a predictor of its overall growth?"](https://www.jointaro.com/question/o7CVNROK0yiRa7YEeFNH/how-much-is-the-tech-culture-within-a-company-a-predictor-of-its-overall-growth/)
- [promotions.fyi](https://www.promotions.fyi/) - This is the website Rahul mentions at the end of the video

[Case Study] Building An Engineering Brand - Why And How (LinkedIn, YouTube, Twitter, Substack)

Most of Taro's success has come from the social presence of Rahul and Alex. For Rahul, his follower counts as of April 2023 are **75K on YouTube, 61K on LinkedIn, and 13K on Twitter**. Followers are an imperfect measurement of influence, but they are generally correlated. 

### Why invest in brand building?

- Be helpful for others
- Helps you learn more
- Increase your luck surface area
  - Inbound instead of outbound
  - Connect with other creators
  - Compounding value over time

Brand building is definitely *NOT* required to be a good engineer, but it will become more valuable over time.

### Which platform should I invest in?

The options I recommend are **LinkedIn** and **YouTube**. You should pick a platform with built-in distribution. That means a blog is almost always a bad idea (Substack is a bit different since it does have some distribution methods). 

Another dimension to think about is the competition on that platform -- how hard is it to get noticed? 
- Which audience are you trying to reach? (B2B vs B2C, students or professionals)
- How much effort is required to produce content? Videos are much more work than essays, which are much more work than tweets.

You can also take a bet here on a growing platform like TikTok, but there are risks around what kind of content is valued, and the longevity of the platform.

### Getting started as a creator

- Keep in mind the **spotlight effect**: "The psychological phenomenon by which people tend to believe they are being noticed more than they really are"
- Since no one really cares about you when you start out, you should focus on quantity over quality. Just make a lot of content, get feedback, and keep improving. 
- Focus on having your content actually add value. Just reposting articles, or making a list of 20 news articles is not that interesting. (It may get engagement, but you're not actually building a brand.)

### Aim for virality

A significant amount of my growth on LinkedIn came from 3 viral posts: [1](https://www.linkedin.com/posts/rpandey1234_learntocode-softwareengineer-activity-7052287566544306177-sn9R/), [2](https://www.linkedin.com/posts/rpandey1234_softwareengineering-compensation-licreatoraccelerator-activity-6989278004149465088-V-IF/), [3](https://www.linkedin.com/feed/update/urn:li:activity:6917123048710000640/) 

Some of your content will be "conversion" content, designed to get people to take action such as signing up for an email newsletter. These posts won't do as well, but you should also focus on having "distribution" content, which is the type of thing that can go viral. 

Once you have a viral hit, you can also repurpose the content on other platforms in order to maximize the value from it. That's what Rahul did with the "Learn To Code" video that he initially published on YouTube: 
- [YouTube](https://www.youtube.com/watch?v=awB99NJ2G38)
- [LinkedIn](https://www.linkedin.com/posts/rpandey1234_learntocode-softwareengineer-activity-7052287566544306177-sn9R/)
- [Twitter](https://twitter.com/rpandey1234/status/1646060396082790400)

### Practical tips
- Post content deliberately about one domain, e.g. engineering growth. Don't jump between topics. 
   - This is how you build a brand. 
   - Make it clear what value you provide, “e.g. the Car Dealership Guy” or “The No-Code Lady”
- Use content scheduling features to be consistent with posting
- Look up resources on copywriting
   - Start with a number
   - Nail the hook, e.g. *"Let me be clear."*
   - Tell a story: Instead of "A happened and then B happened", say "A happened, but X, so then B happened"

-------------

This is a recording of a Taro Premium session from April 20, 2023. See other discussions about [content creation on Taro.](https://www.jointaro.com/topic/content-creation/)

[What to be careful about when starting a blog or LinkedIn audience.](https://www.jointaro.com/question/O5qwwCqT6SAsWSNqlD2V/making-content-as-a-software-engineer-what-to-look-out-for/)

Market Expansion: The Similarity Between Startups And Content Creators

Steve supports several hundred engineers at Amazon as a Principal Engineer. After finding himself giving out the same advice repeatedly, he decided to package up his insights into a YouTube channel. However, similar to Rahul's content, the applicability of his advice turns out to be much broader than just software engineers.

Steve is focused on having the maximum impact on as many people as possible, which means that he welcomes the “pivot” into the broader audience of knowledge workers.

This is a common pattern within content creation and startups: you start by focusing on a specific niche and being hyper-focused on serving them. But you realize that the product or content you created is actually applicable to a much broader set of people. 

- [How to evaluate a startup?](https://www.jointaro.com/question/UCG4XxyEOTjjyg4pEuwY/how-to-evaluate-a-startup/) 
- [“How much am I hurting my career with this startup?”](https://www.jointaro.com/question/dqCvmYhI9WE0k33orZEP/how-much-am-i-hurting-my-career-by-staying-at-a-startup-pressure-to-work-for-big-tech/)

Connect with Steve: 
- [Taro](https://www.jointaro.com/profile/aZJL3ucq9dQnscO09F4JDRkgPo72/)
- [YouTube](https://www.youtube.com/@ALifeEngineered)

[Masterclass] How To Be An Amazing Interviewer In Tech

For all the core points, you can find them in the slides below. For this video summary, we're going to share our Top 5 insights from the session:
- The tension of being a great interviewer is that you need to balance getting signal of the candidate's ability while maximizing candidate experience.
  - Can you make it so that the candidate had a good time even if they failed?
- Getting signal happens when the candidate has to figure out a challenge. *This means that you need to be very careful giving hints*. If you give too many hints, you are solving the problem for them.
- **Never ever end an interview early due to poor candidate performance, especially an onsite round**. Turn the interview into a fun pair programming exercise where you build cool stuff and help them become a better engineer.
- If you're the candidate, communicate as much as possible and don't fish for hints. This gives the interviewer more opportunities to help you out. Doing the opposite can doom your chances.
- At the end of the day, the interview process is made up of people on both sides, interviewee and interviewer. Let's all make the world a little better by striving to be good interviewers!

Related resources:
-  [Presentation slides](https://docs.google.com/presentation/d/1oBNstU-3TJlPGc8Rc5K7AfUUdr7OUo1ADT3JPa4ecSk/edit?usp=sharing)
- [In-depth session on acing your DSA interview](https://link.jointaro.com/cponWycMZZfkRNBW8)
- [In-depth session on acing your system design interview](https://link.jointaro.com/FWp3fithS4xzp3dx7)

Tech Career Growth Videos

Our instructional videos provide software engineers with insights needed for career growth. Masterclasses go incredibly in-depth on a specific tech topic while case studies are real examples from established engineering leaders.