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[Case Study] Building An Engineering Brand - Why And How (LinkedIn, YouTube, Twitter, Substack)

Most of Taro's success has come from the social presence of Rahul and Alex. For Rahul, his follower counts as of April 2023 are 75K on YouTube, 61K on LinkedIn, and 13K on Twitter. Followers are an imperfect measurement of influence, but they are generally correlated.

Why invest in brand building?

  • Be helpful for others
  • Helps you learn more
  • Increase your luck surface area
    • Inbou