Software Engineer - Marketing Automation (RDU IT)
Description For Software Engineer - Marketing Automation (RDU IT)
AstraZeneca is seeking a Software Engineer specializing in Marketing Automation to join their team in Bangalore, India. This role combines technical expertise with marketing automation to deliver impactful digital strategies across multiple channels. As a Software Engineer in the Marketing Automation team, you'll be responsible for developing and implementing sophisticated marketing campaigns using various digital platforms and technologies.
The position offers a hybrid work arrangement with three days in the office and two days remote, providing flexibility while maintaining collaborative opportunities. You'll be working at the intersection of technology and marketing, developing solutions that drive AstraZeneca's global digital presence and marketing capabilities.
The ideal candidate brings 6 years of experience, with at least 4 years in IT or Marketing operations. You'll need strong technical skills in marketing automation tools like Salesforce Marketing Cloud, web development, and CMS platforms. This role requires a unique blend of technical expertise and business acumen, as you'll be collaborating with both technical teams and business stakeholders.
At AstraZeneca, you'll be part of a global pharmaceutical company that values diversity and innovation. The company offers a supportive environment where you can grow your career while working on meaningful projects that impact healthcare delivery worldwide. You'll have the opportunity to work with cross-functional teams, lead technical initiatives, and contribute to the company's digital transformation journey.
The role offers significant growth potential and the chance to work with cutting-edge marketing technologies while being part of a company that's making a difference in people's lives through innovative medicines. If you're passionate about technology, marketing automation, and want to work in a collaborative, global environment, this position offers an excellent opportunity to advance your career while making a meaningful impact.
Responsibilities For Software Engineer - Marketing Automation (RDU IT)
- Collaborate with marketing/sales and IT executives to execute strategy and deliver business solutions
- Develop transactional and marketing email campaigns, social media initiatives, and integrated digital capabilities
- Lead documentation efforts using lean methodologies
- Educate teams on digital capabilities and delivery of websites, email, and integrated digital marketing journeys
- Drive and coordinate digital corporate, marketing, and commercial technical capabilities globally
- Establish collaborative relationships within the Technology Services team
- Define business requirements for digital systems evaluation
- Align IT digital roadmap with annual tactical plans
- Manage vendor relationships
- Govern assigned marketing automation platforms, apps, and modules
Requirements For Software Engineer - Marketing Automation (RDU IT)
- Bachelor's degree in MIS, Marketing, CS or equivalent work experience
- 6 years of proven experience with 4+ years in IT or Marketing
- Experience with Marketing Automation tools like Salesforce Marketing Cloud
- Experience with Web CMS tools
- Experience in developing and operationalizing global digital technologies
- Experience designing digital channels
- Experience in project management (hybrid-waterfall-agile)
- Experience interacting with remote onshore and offshore technical teams
- Experience working in a multi-disciplined, multi-functional matrix organization
Benefits For Software Engineer - Marketing Automation (RDU IT)
- Flexible work arrangement (3 days office, 2 days remote)
- Inclusive and diverse work environment
- Career development opportunities
- Global work environment
