Direct Channel Strategy & Activation Campaign Developer

The Direct Channel Strategy and Activation (DCS&A) team at Disney focuses on delivering powerful customer experiences across engagement touch points by applying data and tools to bring marketing to life. This role involves:

• Leading consumer data selection for 1:1 marketing campaigns and managing direct channel tactics deployment
• Working with internal Disney teams and external vendors/software suppliers
• Hybrid work arrangement (Monday-Thursday in office, Friday remote)

Key Responsibilities:

• Design and build end-to-end marketing campaign flows using Adobe Campaign and Salesforce Marketing Cloud
• Perform SQL queries and analyze large datasets in Snowflake database
• Translate technical details into compelling stories for non-technical partners
• Perform technical analysis and contribute to direct channel communications
• Focus on continuous innovation and process improvement
• Monitor automated marketing campaigns
• Ensure quality assurance and accurate campaign execution
• Balance priorities and manage campaign timelines

The role offers comprehensive benefits including health and savings benefits, educational opportunities, and special Disney perks. As part of Disney Experiences, you'll contribute to bringing Disney stories to life through theme parks, resorts, cruise ships, and unique vacation experiences worldwide.

This position combines technical expertise with creative marketing, offering a unique opportunity to work with one of the world's most renowned entertainment companies while developing and implementing sophisticated marketing campaigns.