How The Top 1% Of Engineers Are Judged

As a former VP of Engineering at Amazon, Ethan has the unique ability to share how the senior-most engineers were evaluated within Big Tech. These are the top few percent of engineers in the company (Staff Engineers, Principal Engineers, Distinguished Engineers, etc), and the expectations are incredibly high.

**Key insights:**

- **At very senior levels, technical excellence is table stakes.** The top-performing engineers use their technical expertise to help the business. 
- **The dynamic with company leadership is important**: these engineers must be proactive in helping the business, and not simply the "guru on the hill" who provides answers when asked.
- **There are different modalities to get to a very senior level**, e.g. CTO model, technical expert, product engineer, and others. It's ok if you don't want daily meetings with company leadership, but you must be working on a valuable enough problem that can merit an engineer of that seniority.
- **Finding a good manager is critical for both ICs and managers**. Two ways to evaluate this are (1) find a leader who has grown many people and (2) find a leader who is advancing rapidly in their career.

[**Ethan Evans**](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP who now teaches managers how to break into executive levels. He was at Amazon for 15 years, and he became a VP in 2013 until he left in 2020. Ethan shares valuable insights for anyone interested in management or career development.

**Helpful links:**

- [**\[Masterclass\] How To Work Better With Your Engineering Manager**](https://www.jointaro.com/lesson/2PbJb2fuqF3iMHy57eEg/masterclass-how-to-work-better-with-your-engineering-manager/)
- Rahul's Senior to Staff course: <https://maven.com/taro/senior-to-staff>
- More from Ethan: <https://www.jointaro.com/topic/ethan-evans/>
- [Rahul's $800K TC journey](https://www.youtube.com/watch?v=inydj1VZ0y0)

Here's How To Identify A Superstar Leader

[**Ethan Evans**](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP who led teams of up to 800. Here are his two criteria to see your manager is worth working for.

**1\. Investing in people:**

- Look for a manager with a track record of **growing and promoting their team members**.
- Signs of this include:
  - Do reports of your manager often get promoted or take on higher responsibilities?
  - Does your manager actively create opportunities for your development and growth?
  - Does your manager provide good mentorship and guidance?
  - Managers with a loyal following strongly indicate their leadership qualities.

**2\. Personal trajectory:**

- Assess your manager's **career progression**.
- Look for:
  - Consistent upward movement and promotions.
  - A history of exceeding expectations and taking on greater challenges.
  - Faster-than-average advancement compared to peers.

**Reasoning:**

- A manager who invests in their people will more likely create a supportive and growth-oriented environment for you.
- A manager on a consistent upward trajectory signifies their competence and ability, potentially opening doors for their team's growth as well.

Explore more: 

- [Turning the Spotlight on Unsung Efforts: How to Be Perceived as Important and Impactful?](https://www.jointaro.com/question/G91Qd0GbID5AtnRbfGJE/turning-the-spotlight-on-unsung-efforts-how-to-be-perceived-as-important-and-impactful/)
- [How to manage a team towards high performance?](https://www.jointaro.com/question/O8vtGxsrwZebiSSlOlRd/how-to-manage-a-team-towards-high-performance/)
- [**\[Taro Top 10\] Software Engineer To Engineering Manager (IC -&gt; M Track)**](https://www.jointaro.com/playlist/oz0mnJvHHgM8NfVF7rgp/)

Leaving An Executive Role To Become A Teacher

[**Ethan Evans**](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP who now teaches managers how to break into executive levels. He was at Amazon for 15 years, and he became a VP in 2013 until he left in 2020.

Ethan could have spent several more decades in high-powered engineering leadership roles, but he chose to leave his lucrative career at Amazon to focuse on personal development coaching and teaching.

**Reason for leaving Amazon:**

- Ethan found more satisfaction in helping people develop than building things. He actually wanted to scale his impact beyond at Amazon with the role of upgrading the whole eng team.
- Amazon wasn't receptive to his ideas for talent development initiatives. they told him the best bet was for him to become the VP of Eng for the HR products.

**Today, Ethan is focused on** teaching individuals for career development. He creates and shares free content (e.g., daily writing on LinkedIn) and then offers paid coaching and training programs for high-potential individuals.

**Motivation for charging for some services:**

- Belief that people value paid services more than free ones.
- Desire to focus limited time on highly motivated clients.
- Money is not the primary driver but it is important for reaching a wider audience and sustaining the work.
- Charging for high-value services from those who can afford it is ethical and practical.

Ethan is now pursuing his passion to help people grow and achieve their career goals. He's adopted a hybrid approach of free and paid services to maximize their impact and reach.

More to explore: 

- [\[Case Study\] Building An Engineering Brand - Why And How (LinkedIn, YouTube, Twitter, Substack)](https://www.jointaro.com/lesson/t06NajpS2kSCk98IEmQm/case-study-building-an-engineering-brand-why-and-how-linkedin-youtube-twitter-substack/)
- [When does it make sense to leave big tech?](https://www.jointaro.com/question/v6GBLlfXb1ugNobkEm7w/when-does-it-make-sense-to-leave-big-tech/)
- [I'm Greg, Ex-Google/Netflix current Director at Disney. AMA!](https://www.jointaro.com/question/CdPjNOXvU882180yzs6R/im-greg-ex-googlenetflix-current-director-at-disney-ama/?a=X1zCA1EgxqdSBELHLfkO)

The Correct Reason To Become A Manager

[**Ethan Evans**](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP who now coaches managers to break into executive levels. 

Ethan believes the "correct" answer for someone's motivation to becoming a manager should be based on a genuine desire to help and grow other people, rather than on external factors like money or power. People who are motivated by these external factors tend to make poor managers.

The management job is very different from the individual contributor (IC) role. You may be used to learning different technology stacks, but management is about learning an orthogonal "stack" altogether, focused on soft skills and people.

Reflect on your own experiences with good and bad managers -- it's important for managers to have a cohesive style that has a clear set of opinions. This style will not be suitable for everyone, but that's ok. Ethan made the analogy of ice cream flavors. There's no correct ice cream, people will have different preferences in the same way that people will prefer different types of managers. 

Ask yourself (and ideally, test drive) the activities you would do as a manager, things like organizing people's work and holding them accountable.

More to explore:

- [**\[Taro Top 10\] Software Engineer To Engineering Manager (IC -&gt; M Track)**](https://www.jointaro.com/playlist/oz0mnJvHHgM8NfVF7rgp/)
- [**How do I figure out whether I should stay as an IC engineer or explore management as an EM?**](https://www.jointaro.com/question/Y6qIop9wpOlCYUL0nGs0/how-do-i-figure-out-whether-i-should-stay-as-an-ic-engineer-or-explore-management-as-an-em/?playlistId=oz0mnJvHHgM8NfVF7rgp)
- [Asking For A Promotion: The Wrong Way vs. The Right Way](https://www.jointaro.com/lesson/GvT4NBqaBULFlizarSCf/asking-for-a-promotion-the-wrong-way-vs-the-right-way/)

Amazon VP Shares Why Reorgs Happen And Why The True Reason Is ALWAYS Hidden

[**Ethan Evans**](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP who has gone through dozens of re-orgs across his tech career. 

Re-orgs (reorganizations of the team structure) happen because at least one leader views something as broken: someone is under-performing, the right teams aren't collaborating, or some other reason which you may not have visibility into as an engineer. 

Once a re-org happens, an effective way to build trust is to schedule time with your new skip level manager and ask what the mission of the team is, and if your work is still aligned to that mission. Ask your manager to setup a meeting if you can't do it on your own. 

Communication challenges: Public announcements about such org changes often use vague language and corporate jargon, making it difficult for individual contributors to understand the true reasons behind them. This lack of transparency can lead to further confusion and distrust.

Legal considerations: Legal constraints limit how much information leaders can publicly disclose about personnel changes. Fear of lawsuits can lead to sanitized messages that obfuscate the real reasons behind decisions.

**More to explore:**

- [**\[Masterclass\] How To Work Better With Your Engineering Manager**](https://www.jointaro.com/lesson/2PbJb2fuqF3iMHy57eEg/masterclass-how-to-work-better-with-your-engineering-manager/)
- [How To Effectively Leverage Skip Level 1:1s](https://www.jointaro.com/lesson/TToehFEc738PBhJcALwL/how-to-effectively-leverage-skip-level-11s/)
- [**Ask Me Anything (AMA) with a Disney Eng Director - Greg Benson**](https://www.jointaro.com/lesson/eHbg5nVkHn2LYJ55oOVf/ask-me-anything-ama-with-a-disney-eng-director-greg-benson/)

The 4 Paths To Manager Growth. Choose One.

[**Ethan Evans**](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP who now teaches managers how to break into executive levels. 

He shares how to get promoted as a front-line manager (M1). The pre-requisite is that you must do good work. This means motivating your team, delivering results, and organizing them effectively. M1s are focused inward and downward, with most of their time and attention on their team. M2s (managers of managers) focus on the bigger picture, considering how their team fits into the larger organization and collaborating for overall success.

**Four main ways to grow:**

- **Organic growth:** Your team and the company naturally expand, increasing your responsibility.
- **Filling holes:** Someone above you leaves, and you're chosen due to your performance.
- **Reorganizations:** Teams get shuffled, and you absorb parts of others' responsibilities.
- **Lead a new initiative:** Successfully launching a new project demonstrates leadership and initiative, potentially leading to promotion.

When times were good (i.e. metrics were strong and the company was doing well), there was more capacity for people to get promoted. For example, the gold, silver, and bronze medalist (3 people) may have gotten promoted, but in a stagnant company, only the gold medalist would get the promo. 

Although you can't control when people leave or if there will be a re-org, what you can do is **focus on being the top performer:** Consistently deliver excellent results, demonstrate strong leadership, and be ready to take on additional responsibilities.

Relevant follow-ups: 

- [Would you recommend SDEs try a rotation as an SDM?](https://www.jointaro.com/question/BRNUnPJ0y2BttQhPNmCu/would-you-recommend-sdes-try-a-rotation-as-an-sdm/?playlistId=oz0mnJvHHgM8NfVF7rgp)
- [**\[Taro Top 10\] Software Engineer To Engineering Manager (IC -&gt; M Track)**](https://www.jointaro.com/playlist/oz0mnJvHHgM8NfVF7rgp/)

Ethan Evans' Career Path: Startup Manager to Amazon VP

[Ethan Evans](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP. He shared his career journey starting out during the dot-com boom of the 1990s, quickly ascending as a manager at a string of startups.

**Early Career and Management Path:**

- Ethan started in management early, taking on a TPM role for a small project due to the team's need.
- He was drawn to leadership because the project lacked organization, focus, and communication.
- Ethan was supported by managers and encouraged to continue in the role. He progressed through several startups, growing in each one and reaching VP level by the third.

**Joining Amazon:**

- Ethan was a "fake" startup VP before going getting downleveled as a manager at Amazon, and it took years for him to return to a true VP role, managing a team of 800 people.
- The startup he was at was failing, and Amazon offered more compensation despite being giving a worse title.
- He initially managed a team of six at Amazon, which eventually grew to 800. 

Ethan credits his rapid ascent to:

- Seeing problems and proactively solving them.
- Taking initiative and asking for more responsibility.
- Curiosity and motivation to understand the bigger picture.

More to explore: 

- [\[Taro Top 10\] Software Engineer To Engineering Manager (IC -&gt; M Track)](https://www.jointaro.com/playlist/oz0mnJvHHgM8NfVF7rgp/)
- [What's the difference between Big Tech and startups in terms of learning and growth?](https://www.jointaro.com/question/KWXIrFIR1EIJsvdOdo7u/whats-the-difference-between-big-tech-and-startups-in-terms-of-learning-and-growth/)
- [How much am I hurting my career by staying at a startup? (Pressure to work for big tech)](https://www.jointaro.com/question/dqCvmYhI9WE0k33orZEP/how-much-am-i-hurting-my-career-by-staying-at-a-startup-pressure-to-work-for-big-tech/)

Lessons From The Top: Managing And Growing 800 People (Ethan Evans)

[**Ethan Evans**](https://www.linkedin.com/in/ethanevansvp/) is a retired Amazon VP who now teaches managers how to break into executive levels. He was at Amazon for 15 years, and he became a VP in 2013 until he left in 2020. This wide-ranging interview covers many topics:

- Ethan's career trajectory, and how he entered the management path startlingly early.
- How do you know if an IC will be a good manager or not?
- What are the common reasons why managers fail to get promoted?
- Why do re-orgs happen, and why is there so much corporate speak?
- What should you look for in a leader?
- How are the senior-most engineers evaluated?
- Why did Ethan leave Amazon to become a full-time teacher?

Ethan shares valuable insights for anyone interested in management or career development.

**Key insights:**

- **Why did Ethan choose management so early?** He was drawn to it because that was the need from his team and his managers supported his decision.
- **What skills helped Ethan ascend quickly in startups?** High-growth environments provided opportunities, but Ethan capitalized on them by actively seeking problems to solve and proposing solutions. He took initiative and wasn't afraid to ask for more responsibility.
- **What advice does Ethan have for others?** Be proactive, identify problems, and offer solutions. Don't be afraid to step up and make the ask to your leadership team. "*Do good work and hope*" is not an effective strategy.
- **Careers are long**. Ethan was a "fake" startup VP before going getting downleveled as a manager at Amazon, and it took years for him to return to a true VP role, managing a team of 800 people.

**Helpful links:**

- [\[Masterclass\] How To Work Better With Your Engineering Manager](https://www.jointaro.com/lesson/2PbJb2fuqF3iMHy57eEg/masterclass-how-to-work-better-with-your-engineering-manager/)
- [Overcome Career Stagnation (5 Common Scenarios)](https://www.jointaro.com/lesson/UvGdGyBfHn4oNCfE77KV/overcome-career-stagnation-5-common-scenarios/)
- [Asking 7 Levels Of Engineers The Most Important Skill](https://www.jointaro.com/playlist/J9Io5lDGaYUpI8vGrUyI/)
- [**How do I figure out whether I should stay as an IC engineer or explore management as an EM?**](https://www.jointaro.com/question/Y6qIop9wpOlCYUL0nGs0/how-do-i-figure-out-whether-i-should-stay-as-an-ic-engineer-or-explore-management-as-an-em/)
- [**\[Masterclass\] What Software Engineers Should Look For In Their Engineering Manager**](https://www.jointaro.com/lesson/oeY7ncZhzJ5NO6dij5e7/masterclass-what-software-engineers-should-look-for-in-their-engineering-manager/)

Ethan Evans Q&A and Videos

About Ethan Evans