Americas Paid Search Program Manager
Description For Americas Paid Search Program Manager
Apple Store Online team is responsible for Apple's largest store, delivering a magical, personal digital experience where customers can shop, buy and learn everything Apple. We're seeking a Paid Search Program Manager to join our worldwide team of digital marketers, focusing on Search Marketing programs across the Americas (US, Canada, Latin America).
The role involves managing Paid Search and Shopping programs that drive significant traffic and revenue for Apple.com and retail stores. You'll work with key partners across Apple, including Brand, Product Marketing, Analytics, Legal, and Finance teams. The position requires expertise in search engine marketing, campaign optimization, and performance tracking.
As the Americas Paid Search Program Manager, you'll handle everything from strategic planning to tactical execution of search campaigns. You'll need strong analytical skills to track and optimize performance metrics, and stay ahead of industry developments. The ideal candidate combines technical marketing expertise with strategic thinking and excellent organizational skills.
Benefits include comprehensive medical/dental coverage, retirement benefits, stock programs, education reimbursement, and potential bonuses. This is an opportunity to join Apple's innovative culture where diversity and inclusion drive creative excellence. You'll be part of a team that maintains Apple's high standards across all customer touchpoints, ensuring our digital marketing matches the quality of our products.
Responsibilities For Americas Paid Search Program Manager
- Manage Americas search engine marketing program
- Set up, launch, and track Search and Shopping campaigns across Google and Bing
- Track cost, traffic and revenue performance against goals
- Optimize to improve value based on performance
- Evaluate opportunities against financial goals and brand fit
- Stay current with search engines and digital marketing developments
Requirements For Americas Paid Search Program Manager
- Minimum 4-7+ years experience managing Paid Search / SEM programs
- In-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
- Proficiency in Microsoft Excel
- Ability to work well independently as well as part of a cohesive team
Benefits For Americas Paid Search Program Manager
- Comprehensive medical and dental coverage
- Retirement benefits
- Employee Stock Purchase Plan
- Restricted stock unit awards
- Education reimbursement
- Product discounts
- Discretionary bonuses
- Relocation benefits
