CRM Senior Manager

ESPN needs a talented and experienced marketing professional with proven strategic experience to lead the data and technical strategy, and activation to support marketing, for our in-house CRM team with a mission for fan and subscriber centric lifecycle marketing. This position implements and leads industry data-driven CRM strategies and tactics across channel and reports into the Director, CRM.

Responsibilities:

• Partners cross-functionally to deliver best in class experiences to our fans by leveraging data and technology
• Lead ESPN BET CRM strategy, partnering closely with internal cross-functional teams and PENN Entertainment's CRM team
• In partnership with Brand Marketing, lead and execute Fantasy campaigns across CRM channels
• Oversee execution of complex campaigns, with varying audience criteria across email, in-app, web and CTV
• Collaborates with our ESP to implement and deliver highly personalized fan experiences
• Develops audience strategy and activation leveraging 0 and 1st party data
• Leads segmentation strategies across multiple platforms (Adobe Campaign, Braze) and develop strategic plans to expand data and technology capabilities
• Implements and endorses operational efficiencies to reduce execution risk, streamline processes, and improve output
• Guides team who will be responsible for QA'ing Email campaigns and trafficking in-app messages
• Move ESPN forward by continuously evolving and advancing our CRM/segmentation capabilities
• Identifies needs in data, science, segmentation tools, resources, etc. that enable better understanding of audiences
• Defines what data-science solution is best suited to meet the business need
• Works with analytical partners to manage testing plans and lead measurement process to determine results

Qualifications:

• Minimum of 7 years of audience and/or data strategy experience with marketing-activation technology
• Minimum of 2 years' experience managing employees and leading teams
• Proven ability to act as subject matter expert on state of the data, audiences, technology
• Has a professional background in sports betting or a vested interest in the category
• Proven success influencing leaders from other teams and organizations with audience prioritization
• Leadership track record of working with key partners to ensure CRM needs are on their roadmap
• Proven ability to clearly and frequently communicate with leadership and partners

Preferred Qualifications:

• Experience with CRM technology and software capabilities
• Experience in data querying/mining, data science, data analyst
• Exposure to executives telling complex data and technology updates
• Strong knowledge or experience in the sports betting industry

Required Education:

• Bachelor's degree or equivalent in marketing or a related field

Preferred Education:

• Master's degree or equivalent in marketing or related field

The hiring range for this position in New York, NY is $108,404 to $145,420 per year. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.