Lead UX Marketing & Enablement Manager

Salesforce is a leading customer relationship management (CRM) platform that develops next-gen user experiences across their product portfolio.
$176,800 - $243,100
Frontend
Staff Software Engineer
Hybrid
5,000+ Employees
7+ years of experience
Enterprise SaaS
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Description For Lead UX Marketing & Enablement Manager

At Salesforce, Product UX is owning the development of next-gen user experiences across our product portfolio. As UX Marketing and enablement Managers, we craft compelling stories and deliver influential campaigns to Trailblazers and design communities around the world. We develop high-quality product messaging and positioning, campaigns, go-to-market (GTM) programs, events, executive communications, and external enablement.

We are looking for a self-motivated, team-orientated, and hardworking Lead UX Marketing & Enablement Manager, passionate about GTM strategy and delivery. You will be a design system and marketing authority able to translate the needs of technical roles and sellers across marketing, partner and sales enablement, product, and field teams. You will be responsible for a wide variety of initiatives that support product adoption and help drive deals to close.

Responsibilities:

  • Be the go-to-market guide for team members across product, marketing, and distribution for the Salesforce Lightning Design System and evolving products
  • Create concise and effective launch and enablement plans, walking decks and FAQs
  • Understand the competitive landscape, market trends, and customer needs to inform messaging and positioning
  • Create and lead impactful, adoption-driven campaigns
  • Define and build repeatable demos, use cases, and create high-quality content
  • Collaborate directly with UX leadership to drive marketing plans aligned to product development
  • Guide partners to the appropriate resources and SMEs
  • Collaborate and deliver with executive communications, public relations, and analyst relations
  • Recruit speakers and produce content for Salesforce events
  • Develop and report campaign metrics
  • Organize work in ways that support quick and consistent async collaboration

Required Experience & Skills:

  • 7+ years of product marketing, solution engineering or go-to-market background
  • Expertise in Salesforce products and/or other SaaS and B2B technology platforms
  • Hands-on experience building a range of marketing assets
  • Experience using data and analytics to advise decision-making
  • Outstanding organizational skills
  • Skilled at building strong, connected relationships with cross-functional teams
  • Collaboration skills with a willingness to drive tactical execution
  • Superb written and verbal communication skills
  • Confidently deliver presentations to audiences of all sizes
  • Ability to pick up and lead new projects even in the face of ambiguity

The ideal candidate enjoys tackling ambiguity, establishing clear solutions, and guiding strategy. This role requires an intrinsic motivation to problem-solve and ability to thrive in ambiguity.

Last updated 7 months ago

Responsibilities For Lead UX Marketing & Enablement Manager

  • Guide go-to-market strategy for Salesforce Lightning Design System
  • Create launch and enablement plans
  • Develop messaging and positioning
  • Lead adoption-driven campaigns
  • Build demos and use cases
  • Collaborate with UX leadership
  • Guide partners to resources and SMEs
  • Produce content for Salesforce events
  • Develop and report campaign metrics
  • Organize work for async collaboration

Requirements For Lead UX Marketing & Enablement Manager

JavaScript
  • 7+ years of product marketing, solution engineering or go-to-market background
  • Expertise in Salesforce products and/or other SaaS and B2B technology platforms
  • Hands-on experience building marketing assets
  • Experience using data and analytics
  • Outstanding organizational skills
  • Strong relationship-building skills
  • Superb written and verbal communication skills
  • Ability to deliver presentations confidently
  • Adaptability to lead new projects in ambiguous situations

Interested in this job?