Web Analyst

Samsara (NYSE: IOT) is seeking a highly skilled and experienced Web Analyst to join our dynamic digital strategy team. As a pioneer of the Connected Operations™ Cloud, we enable organizations that depend on physical operations to harness IoT data for actionable insights and improved operations. Our platform impacts various industries, including agriculture, construction, field services, transportation, and manufacturing.

As a Web Analyst, you will be responsible for the collection, analysis, and interpretation of web data, providing insights that will guide regional web strategies, enhance user experience, and optimize website performance. This role requires a strong background in web analytics, with at least 5 years of professional experience in analyzing digital data to drive strategic decisions and improvements.

Key responsibilities include:

1. Analytics Implementation & Optimization: Manage and optimize web analytics and tag management solutions, ensuring accurate tracking and data collection across the website.
2. Data Analysis & Reporting: Perform deep-dive analyses on web data to identify trends, insights, and opportunities. Develop and present regular reports on website performance to stakeholders.
3. Conversion Rate Optimization (CRO): Own the web experimentation roadmap, partnering with Growth and Analytics on execution and analysis.
4. SEO & Content Strategy Support: Collaborate with SEO and content teams to provide insights that inform content strategies and improve organic search rankings.
5. Cross-Functional Collaboration: Share relevant insights with marketing, sales, product, and IT teams to integrate web analytics insights into broader business strategies.
6. Benchmarking and Source of Truth: Partner with Marketing Data Analytics to define web benchmarks, KPIs, metrics, and data source of truth across regional websites.

The ideal candidate will have a Bachelor's degree in Marketing or another STEM field, expertise in web analytics tools, strong analytical skills, and excellent communication abilities. Experience with Salesforce, SQL, Tableau, Contentsquare, and Mixpanel is a plus.

At Samsara, we offer a competitive compensation package, including base salary, bonus/variable pay, and RSU awards for eligible roles. We also provide employee-led remote and flexible working, health benefits, and the opportunity to make a real-world impact in industries that power our global economy.

Join our team and help shape the future of physical operations while building your career in a hyper-growth environment. Apply now to be part of our mission to improve the safety, efficiency, and sustainability of the operations that power the global economy.