Taro Logo
1

What are your favorite video editing and creator tools?

Profile picture
Team Lead at Mistplay15 days ago

My goal is to drive traffic to my app by making youtube shorts. Specifically there are interesting facts about compound interest that could be genuinely interesting for people thinking about investing or taking out a loan. The idea is the graphics will be screenshots/video from my app.

What tool do you all use for video overlay screen recording like this? @Rahul you make super bright and colorful graphics for your youtube cover graphics plus in the videos - is this from photoshop or something else? Also you have a lot of stock graphics and video footage - would you mind sharing if that is paid or free?

Thanks!

27
3

Discussion

(3 comments)
  • 3
    Profile picture
    Tech Lead/Manager at Meta, Pinterest, Kosei
    15 days ago

    Ooh please share the shorts when you publish them, there's a lot of potential there!

    My 'stack' for making videos:

    • final cut pro for editing videos and audio adjustments
    • figma for thumbnails
    • unsplash for stock images (just apply some Ken Burns or slide animation on it)
    • pexels for stock video

    I haven't paid for any of the stock images/videos, but one thing I've dabbled with is a freelance video editor in India. They're good for vanilla edits, but harder for edits that need a lot of context, e.g. showing personal pics or documents.

    One thought as you start this strategy is to have a wait-list for the iOS version of the "FIRE Retire" app, since you're only on Android for now. You can't control which platform people will view your shorts on, so it's nice to give them some CTA if they can't immediately download the app.

  • 2
    Profile picture
    Tech Lead @ Robinhood, Meta, Course Hero
    15 days ago

    For video editing, I use OpenShot, which is free and open-source: https://www.openshot.org/

    I'm just doing very basic edits though, and the UI can be clunky. Back when I did heavier video editing, I used Sony Vegas, which is paid.

    If you're making YouTube Shorts, I recommend publishing them to TikTok as well. TikTok is growing to be an incredibly prolific advertising engine.

  • 1
    Profile picture
    Ryan Kuck [OP]
    Team Lead (people manager) at Mistplay
    15 days ago

    Awesome thanks for the support and tips!