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What Is An Engineer Influencer?

An engineer influencer is an engineer who builds an audience on social media and uses that to kickstart their future startup or business.

Examples include:

  • Rahul Pandey - ex-Meta engineer, who leveraged his 60k followers on YouTube to launch Taro, a career-mentoring app that got into YCombinator

  • Gergely Orosz - ex-Uber engineering manager, who used his Twitter following to grow his paid newsletter "The Pragmatic Engineer" to 140k readers in 18 months

  • Daniel Vassallo - ex-Amazon engineer, who grew his following to 130k followers on Twitter and now teaches a highly successful cohort based class called "Portfolio of Small Bets"

Each of these engineer influencers focused on building their social media following first.

This helped them build credibility, expand their network, and guarantee them a distribution channel for their future product.

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