King

The King offices are amazing, focused on decoration to inspire creativity.

It has a strong social culture where fun and friendly are key values.

It welcomes and strives for diversity in ethnicity, gender, and sexuality.

It has a very democratic nature in choosing teams, projects, features, and solutions where each member of the team can and must contribute to the whole.

Overall, the company does not seem to have a bright future. The company vision and goals are well explained and well chosen, but the plans to reach them do not sound feasible.

Strives for innovation, but everyone is working "business as usual".

A somewhat poor communication between departments, competing projects, adversity to change, and fear of breaking changes.

A continuous shifting in departments structure without addressing the fundamentals.

It relies heavily on the Candy franchise, and it looks impossible to break this dependency.

Instead of talking about "innovation" like a marketing strategy, management should address the aversion to change spread across all departments. Innovation should be the result of embracing change, not a requirement.

Take risks with completely new ideas to production and launch, and do not rely so much on play-tests and data analysis. There will always be some negative feedback at the start for new ideas to catch up.

Stop supporting projects that are not innovative and are very interesting for developers, but which have no market segment. They are deemed to fail.

Try a social dating-like game (not an app, but a game), and go all the way with it.