Web Analytics Engineer

Activate Talent is seeking a Web Analytics Engineer to serve as the technical steward of their data measurement infrastructure. This role combines technical expertise with cross-functional collaboration, requiring someone who can bridge the gap between engineering and business needs.

The position involves managing the company's dataLayer and Google Tag Manager implementation, ensuring accurate and privacy-compliant measurement across digital properties. You'll be responsible for architecting and maintaining the GA4 360 setup, handling BigQuery exports, and creating comprehensive reporting solutions through Looker.

Key aspects of the role include:

• Taking ownership of the dataLayer architecture and GTM implementation
• Managing marketing pixels and ensuring privacy compliance (GDPR/CCPA)
• Building and maintaining sophisticated reporting systems using GA4 360, BigQuery, and Looker
• Creating self-service reporting environments for internal teams
• Acting as a technical liaison between engineering, marketing, and product teams

The ideal candidate will bring proven experience in web analytics engineering, preferably in DTC/e-commerce environments. Strong technical skills in GTM, GA4 360, BigQuery, and LookML are essential, as is the ability to translate complex technical concepts for non-technical stakeholders.

This remote position offers a flexible contractor arrangement with competitive compensation based on experience. The role follows a standard Monday to Friday schedule (8:00 AM to 5:00 PM PST), providing a stable work structure while allowing you to work from anywhere.

If you're passionate about data infrastructure, analytics, and creating actionable insights while ensuring privacy compliance, this role offers an excellent opportunity to make a significant impact on a company's data measurement and reporting capabilities.