Lead Machine Learning Engineer - Marketing Mix Modeling

Adobe changes the world through digital experiences, providing tools for everyone from emerging artists to global brands to design and deliver exceptional digital experiences.
$142,700 - $257,600
Machine Learning
Staff Software Engineer
In-Person
5,000+ Employees
3+ years of experience
AI · Enterprise SaaS

Description For Lead Machine Learning Engineer - Marketing Mix Modeling

Adobe is seeking an experienced Lead Machine Learning Engineer to join their Global Marketing Organization (GMO), specifically within the Growth Marketing and Insights organization (GMI). This role represents an exciting opportunity to drive impact at scale by developing sophisticated Marketing Mix Models that guide Adobe's marketing investments across their global business.

The position requires a blend of technical expertise in machine learning, statistical modeling, and causal inference, along with strong business acumen to translate model insights into actionable recommendations. You'll be working with cross-functional teams to develop both descriptive and predictive models that accurately measure marketing ROI and guide budget allocation decisions.

Key responsibilities include developing and operationalizing marketing mix models, expanding modeling capabilities to support multiple geographic regions and product lines, and ensuring models can be refreshed frequently in production. You'll need to balance technical sophistication with practical business needs while measuring both short and long-term marketing impact.

The ideal candidate brings 3-4 years of experience building and deploying marketing science solutions, along with strong technical skills in Python, R, SQL and cloud platforms. An advanced degree in a quantitative field (MS/PhD in Economics, Statistics, Mathematics, etc.) is required. Strong communication skills are essential as you'll be presenting insights to executives and partnering across teams.

Adobe offers a competitive compensation package with a salary range of $142,700 - $257,600 annually, varying by geographic location. The role includes eligibility for equity awards and annual incentive bonuses. You'll be joining a world-class technology company known for enabling digital experiences, with opportunities to drive impact at global scale.

This is an excellent opportunity for a technically strong ML engineer who wants to apply their skills to marketing science while working on challenging problems that directly influence business strategy and growth. You'll be part of a collaborative team environment focused on continuous learning and innovation in marketing measurement.

Last updated 5 hours ago

Responsibilities For Lead Machine Learning Engineer - Marketing Mix Modeling

  • Develop both descriptive and predictive MMMs that accurately measure the incremental impact of marketing and non-marketing drivers
  • Expand modeling solutions to support growing number of geographic locations and product groups
  • Integrate additional measurement methodologies and data to ensure accurate measurement of marketing ROI
  • Balance technical capabilities with practical business needs
  • Measure both short- and long-term impact of marketing to guide budget allocation
  • Communicate model results effectively to partners and executives
  • Continuously improve modeling techniques and capabilities

Requirements For Lead Machine Learning Engineer - Marketing Mix Modeling

Python
  • MS/PhD in Economics, Statistics, Physics, Mathematics, Computer Science, or related quantitative field
  • 3-4 years of experience in developing and operationalizing MMM and marketing science solutions
  • Strong technical expertise in MMM and ML algorithms
  • Experience with experimentation/causal inference methods
  • Experience in deploying models from development to production environments
  • Proficiency in ML programming languages like Python, R, etc. and data querying languages (SQL)
  • Experience with cloud platforms for scalable model training and deployment
  • Strong communication skills
  • Ability to build positive working relationships and collaborate in cross-functional teams

Benefits For Lead Machine Learning Engineer - Marketing Mix Modeling

Equity
  • Competitive salary range $142,700 - $257,600 annually
  • Pay varies based on geographic market
  • Eligible for long-term incentives via new hire equity award
  • Annual Incentive Plan (AIP) for non-sales roles

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