Teamified is seeking a Principal Engineer specializing in React to serve as a technical advisor and problem-solver for their diverse client base. This role combines hands-on implementation for startups with strategic direction for larger enterprises. The ideal candidate will have 8+ years of frontend development experience, with deep expertise in React and its ecosystem. They will be responsible for diagnosing technical challenges, unblocking teams, and collaborating with client leadership to align technology approaches with business objectives. The position emphasizes pragmatic architecture that prioritizes simplicity and maintainability over unnecessary complexity. The role offers flexible work arrangements, professional development opportunities, and a collaborative environment focused on learning and growth. The successful candidate will lead distributed teams, establish technical standards, and drive frontend architecture decisions while maintaining a balance between future flexibility and current simplicity.