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"Why is Taro named Taro?" - 9/13/2022
Here are the 3 main constraints we had on a name:
It should be short (4-8 characters).
There should be a good domain for it, ideally a ".com" website URL.
It should have positive associations.
The reason it took 3 months to find a name for our product and company after we quit our jobs is because we spend the first 3 months thinking about what idea we wanted to do.
"Tech Career Growth" is a wonderful name for our free community, but it's not a great product name as it's too long and too literal.
We took ~3 weeks to decide on a name. Here was our process:
Come up with guiding principles for the name (covered above)
Brainstorm a bunch of names (100+)
Narrow it down to ~8 based on the above principles
Make a deck with the final candidates, weighing pros and cons
Have a couple rounds of discussion/debate to pick 1 name
You can think of "Taro" as a similar play to "Apple". Doesn't really describe what the product is, but it's a food with positive associations and a short name.
The logo is a "T" and has additional symbolism by looking like roads. Our goal with Taro is to help you
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Taro at YC's Demo Day (Summer 2022)
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